More fun on the water:St. Augustine daughter, father hooked on magnet fishing Miller’s wife, Lindsay, had heard of similar ventures and thought it might make for a fun summer entrepreneurial idea for her son, her daughter and their boating friends. The family’s property is on the Intracoastal Waterway in Treasure Beach and has its own pier and dock.
Kids making a difference:St. Augustine High School student earns prestigious Eagle Scout award The business is a sort of side hustle for the boys, both avid fishers and surfers, and the first money-making venture for both.
Kadyn and Josh take the Intracoastal Waterway Ice Cream Boat out most weekends, weather permitting, and take turns driving the vessel (both have a boater’s license). They also run the books, keeping track of the expenses, such as gas, inventory and doing cost-analysis against their profits. The Millers’ daughter, Kiyah, and her classmate and friend, Lucia Warner, also licensed to drive the boat, pick up shifts on Friday nights cruising up and down the canals of Treasure Beach.
But operation of the business is almost fully in the hands of the Millers’ children and their young partners. The boat used for ice cream sales, a 14-foot McKee Craft vessel, is equipped with a special freezer compartment that runs off a generator. Bill Miller registered the business through SunBiz Florida, obtained a commissary license for sales through the state’s Department of Agriculture, and had the business insured.
“A lot of people say hearing the sound of the music, it reminds them of hearing the ice cream trucks that would go through their neighborhood growing up,” said Bill Miller. With flags advertising ice cream for sale and carnival-style music playing, the boat doesn’t need much advertising to attract customers (although the business does have an Instagram account at instagram.com/icw_icecreamboat.
The kids generally average about 10 miles a day, running up and down the ICW coast or local canals and have made a decent profit so far. Customers usually flag down the boat and the kids pull up to the closest sandbar to fill orders. Ice cream novelties cost $5 a piece and can be paid for by cash or through Venmo. Ice cream novelties cost $5 apiece
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