Sunburn – Morning read political news in Florida

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Floridians believe the U.S. economy is booming, but they are less certain of their own financial rebound, according to a new survey from Florida Atlantic University.

The FAU’s Business and Economy survey initiative found 36% of Floridians believe the national economy will return to normal around the same time next year, compared to 28% who think it will take longer. of time.

However, only 21% told the FAU that their personal finances would reach pre-pandemic levels in the next six months to a year. Another in 10 said it would be later in 2022 or beyond.

Terrible straits, real or perceived, have led Floridians to set aside brand loyalty to gain more bang for their buck. More more than two-fifths of those surveyed told FAU BEPI that these were not substitutes for offers, while at least 30% started to consider alternatives to their favorite brands.

“With the continued pressure on household income, consumers have changed their buying mindset since the start of the COVD-19 pandemic,” said Monica Escaleras, director of FAU BEPI. “People are concentrating more on better value than brand loyalty, and it looks like this new behavior will continue even after the pandemic subsides. “

FAU BEPI director Monica Escaleras believes an economic rebound is coming, but Florida’s shopping habits may have changed.

True, there is more to life than to money. But the view of Floridians on other fronts is just as austere.

About half of those surveyed said they didn’t expect their old way of life to return until the back half of…

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