Taco Bell plans to jump into the fast food chicken battle in 2021. “A lot of players are doing a great job, but … we’re going to interrupt that with what we’re going to do on the chicken,” Taco Bell said. . said Liz Matthews, chief innovation officer. McDonald’s and KFC are among the fast food chains launching new chicken sandwiches in February. Visit the Business Insider homepage for more stories.
As fast food chains gear up for the chicken sandwich war of 2021, Taco Bell is ready to join the fray.
Taco Bell’s global director of food innovation, Liz Matthews, told Insider that customers can expect to see significant menu innovation from the chain when it comes to chicken in 2021.
“I love watching the competition,” Matthews said in a recent interview. “I think a lot of the players are doing a great job, but what I will say is we’re going to interrupt that with what we’re going to do on the chicken.
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