Adobe adds more creative tools to products

In this news, we discuss the Adobe adds more creative tools to products.

Adobe on Tuesday unveiled new features in its Creative Cloud apps and services as it seeks to bring more creativity tools to people. Speaking at his annual Adobe MAX – The Creativity Conference, Adobe CEO Shantanu Narayen said this year’s event demonstrates the power of digital.

“What a difficult year it was. The global pandemic has caused immense stress… The isolation that we live underlines the need for a human bond. The tragic acts of racial injustice underway remind us of the long road to be traveled to create an equal world for all. Extreme environmental conditions mean the brutal impact of climate change, ”he said. He added that while people are going through unprecedented circumstances, these difficult times have also “brought to light that creativity has never been so important”.

“… Creativity connects us, enables us to learn, encourages us to speak and gives us a way to cope. We’ve seen it everywhere this year… Our mission to change the world through digital experiences has never been more relevant or meaningful. Content creation and consumption is exploding on all devices, ”he said. Narayen said the company unleashes creativity with its Adobe Creative Cloud as documents become essential for business continuity in today’s remote working environment. Along with new features like Photoshop’s neural filters, the company released major updates to its flagship apps including Lightroom, Premiere Pro, and Illustrator. Adobe also underlined its commitment to accelerate the development of mobile and cross-surface applications, with the official launch of Adobe Illustrator on iPad and Adobe Fresco on the iPhone. Additionally, the company showcased a prototype digital content attribution tool that will debut in Photoshop and Behance as part of its content authenticity initiative. “The world we have known has changed this year. Creators – be they individuals, SMEs, businesses and educational institutions – all navigate a world of remote work, virtual collaboration and distance learning, ”said Shanmugh Natarajan, vice president of Adobe India – Products.

With the release of Creative Cloud at MAX this year, Adobe meets the evolving needs of all creators and empowers them to connect and collaborate seamlessly with others, unleash new forms of creation, accelerate their productivity and improve their skills, he added. Natarajan said the Indian team contributed the wide range of cutting edge features and sneaks to Virtual MAX this year. “We are particularly excited to play a strategic role in the launch of Illustrator on iPad, which further advances our mission of delivering a seamless user experience across all devices and platforms. We are also pleased to have played an important role in rolling out updates to our flagship Creative Cloud products, including Lightroom, CC Desktop and InDesign, ”he added.

News Highlights:

  • Creators – whether individuals, SMEs, businesses and educational institutions – all navigate a world of remote working, virtual collaboration and distance learning, ”said Shanmugh Natarajan, vice president of Adobe India – Products. With the release of Creative Cloud at MAX this year, Adobe meets the evolving needs of all creators and empowers them to connect and collaborate seamlessly with others, unleash new forms of creation, accelerate their productivity and improve their skills, he added.
  • Adobe adds more creative tools to products
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