E-commerce giant Amazon appears to be on its way to unveiling its first checkout-free UK store soon at a location in West London.
Using Amazon’s ‘Just Walk Out’ technology, to make purchases customers will only need to scan the Amazon Go app at the gate and do their shopping. Items are added to a virtual shopping cart, bypassing the cash register since there is no traditional checkout terminal.
All items purchased are billed to the customer’s Amazon account, with a receipt of the transaction being emailed to them, eliminating the need for a paper receipt altogether. The experience is aimed at providing convenience, but also at reducing physical contact, especially at bottlenecks such as the checkout, payment terminal and baggage areas.
While the opening will be the first store of its type in the UK, Amazon has been trialling the system since 2016 in America and opened its first touch-free store in 2018. The online shopping giant now has over 25 examples across the US. If the pilot is successful it’s rumoured that Amazon could eventually open up to 30 new cashier-less shops on UK soil.
In addition to its hugely diverse e-commerce retail offering, Amazon is reportedly looking to boost its fortunes in UK grocery delivery. Mintel research has shown that this is currently only 3%.
With demand for home shopping and contactless payment methods on the rise, particularly in light of the coronavirus pandemic, the internet retailer could give this trend a major boost with its Amazon Go venture.
Consumers can already download the Amazon Go App, which is already available for Apple and Android devices in the UK, even if they cannot yet visit a physical Amazon Go store right away.
Amazon brings its cashless store to the UK