Amazon’s contactless payments are seeing a major expansion in Whole Foods Market stores, the company announced in a blog post. Amazon One allows you to link a card to your palm print and then pay for products simply by placing your hand on the reader device. Until now, it was limited to Amazon Go, Amazon Books, and other smaller stores. However, Amazon has now installed it at Whole Foods Market in Seattle and plans to expand to another seven in the region.
Amazon has already tried many retail experiments, including the Dash Cart that automatically scans products so you can bypass the checkout line and Just Walk Out technology on Amazon Go. Amazon One, introduced in September 2020, has expanded quite quickly. Amazon said customer feedback has been “amazing” thanks to the speed of checkout and ease of signing up from the palm of your hand, along with the contactless nature.
Amazon plans to further expand the service and even offer it to third-party providers. It is currently available at the Whole Foods Market store on Madison Broadway in Seattle, and will expand to additional Whole Foods stores in West Seattle, Interbay, Westlake, Kirkland, Lynwood, Roosevelt Square and Redmond “in the coming months.”
Amazon Brings Palm Reader Payment Technology to Whole Foods Stores