Amazon France agrees to delay ‘Black Friday’ operations to Dec. 4


In this news, we discuss the Amazon France agrees to delay ‘Black Friday’ operations to Dec. 4.

PARIS (Reuters) – Amazon on Thursday said it would postpone its ‘Black Friday’ discount shopping sales in France to December 4, joining other retailers in delaying the event amid a nationwide lockdown that is expected to last until December 1.

“Today we have decided to postpone the date of Black Friday if it can help merchants to reopen before December 1. This year, Black Friday will be on December 4,” said the general manager of Amazon France. , Frédéric Duval, on TF1 television.

The finance ministry said earlier Thursday that supermarkets and online retailers in France were open to the idea of ​​postponing “Black Friday” discount sales for a week until the end of November.

Amazon, which saw its sales increase en bloc, is now joining Carrefour, the largest European retailer and French retailer Leclerc, to accept this delay.

Finance Minister Bruno Le Maire on Wednesday called on supermarkets and online retailers to postpone Black Friday, which runs from November 27 to November 29, as stores selling non-essential items are expected to remain closed during the lockdown.

Duval had said earlier this week that the end of November was a very important time for Christmas shopping and that it would be perfect if stores selling non-essential items were allowed to reopen on November 27.

The Mayor is due to meet with retailers at 2:00 p.m. GMT on Friday to finalize a possible deal on a Black Friday delay.

France entered a second national lockout on October 30 and President Emmanuel Macron said it would last at least four weeks. The sidewalks include the closure of non-essential shops, restaurants and bars.

But with recent data showing France is on track to curb the surge in coronavirus infections, the government is under pressure from stores and businesses to ease restrictions in time for the crucial Christmas shopping season.

Small stores are struggling to compete with large retailers and online giants such as Amazon who are licensed to operate and deliver goods during the lockdown.

The finance ministry said in a statement Thursday that a one-week delay in Black Friday sales would help “ensure the reopening of stores in France under maximum security conditions.”

A spokeswoman for Carrefour said chief executive Alexandre Bompard spoke to Le Maire on Thursday by phone and agreed to suspend his Black Friday operation on November 27 and 29.

Carrefour’s biggest local rival, Leclerc, has also said he is ready to postpone his Black Friday event.

Casino, owner of CDiscount, which holds the second largest e-commerce market share in France after Amazon, did not comment immediately.

Macron is due to address the nation next week about the pandemic and restrictions in the country.

Reporting by Dominique Vidalon and Gwenaelle Barzic; Writing by Matthieu Protard; Edited by Jan Harvey, Kirsten Donovan, David Clarke and Tom Brown

Original © Thomson Reuters Corporation

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