In this news, we discuss the Apple enters 5G race with new iPhone 12 range.
Apple Inc launched its next generation on Tuesday iPhone 12, with faster 5G connectivity that the Cupertino, Calif. Company hopes will spur a wave of upgrades and keep its sales booming until the end of the year. The heart of the line-up, the iPhone 12 with a 6.1-inch screen, will sell for $ 799, while a “ Mini ” version with a 5.4-inch screen will be slightly cheaper at $ 699. A “ Pro ” version with three cameras and a new 3-D “ lidar ” sensor starts at $ 999, with the larger “ Pro Max ” starting at $ 1,099 and going up to $ 1,399.
The new products will test whether Apple can ride a wave of consumer enthusiasm around 5G wireless data networks, the fastest variants of which surpass the data rates of their predecessors by several times. Apple said it all iPhone 12 models in the United States will support millimeter wave 5G, the fastest variant of the technology, as well as lower frequency bands. Some rival Android devices only support low-frequency versions of 5G.
But if iPhone shoppers see that the increase in speed will depend heavily on where they are and what transporter they use – what Bob O’Donnell, director of TECHnalysis Research, called “a lot of the little insignificant details that keep to keep the promise of 5G. He said Apple might be disappointed with some customers when the phones ship, but only offers modest speed increases until carriers build networks.
“I don’t think Apple has clarified this as much as they could have,” O’Donnell said. Verizon Communications Inc CEO Hans Vestberg appeared during Apple’s live presentation to announce that the phones will work with the operator’s “ ultra-wide ” 5G network, which is designed to alleviate bottlenecks. strangulation in big cities like New York and Los Angeles, as well as in crowded areas like NFL stadiums. . Apple said it has tested 5G on more than 800 carriers in 30 regions around the world.
The devices will arrive around a month later than usual for Apple’s annual launches. Pre-orders for the iPhone 12 and iPhone 12 Pro in the United States, Britain, China, and other countries begin October 16, and deliveries begin October 23. iPhone Mini and Pro Max will be available for pre-order on November 6 and in stores on November 13. Apple could face a lukewarm holiday season due to the coronavirus pandemic, said Jake Dollarhide, CEO of Longbow Asset Management in Tulsa, Oklahoma.
“As the flu season converges with COVID and the colder weather forces everyone inside, I think it’s going to be more difficult to sell iPhones this Christmas. As much as Apple is a tech company, it isn’t known for its online sales, it’s known for its in-store experience, ”Dollarhide said. Apple shares fell more than 3% during the event, wiping out $ 77 billion in market value.
Users of the Chinese social media platform Weibo complained that the live stream of Apple’s event on the online platforms Tencent and Bilibili Inc had been canceled, but said that they could always watch it on its own site Apple Web. Tencent and Bilibili did not immediately respond to requests for comment. HOMEPOD MINI
Apple also announced a HomePod Mini smart speaker that will retail for $ 99 and ship starting November 16. Many features serve as catch-ups to similar offerings from Amazon.com Inc and Google from Alphabet Inc. But Ben Bajarin, senior analyst for consumer market intelligence at research firm Creative Strategies, said Apple had developed its vision of how its devices could interact more directly with its own speakers than its competitors. For example, Apple customers can speak in their iPhone or iPad to use HomePod Minis as an intercom system.
“It’s not something that Google or Amazon, especially Amazon, can do properly,” Bajarin said. “The advantage of Apple that they insisted on is that a good portion of these customers (Google and Amazon) own iPhones. They took advantage of the fact that they have the pocket.
- Some rival Android devices only support low-frequency versions of 5G. But if iPhone shoppers see that the increase in speed will depend heavily on where they are and what transporter they use – what Bob O’Donnell, director of TECHnalysis Research, called “a lot of the little insignificant details that keep to keep the promise of 5G. “He said Apple might be disappointed with some customers when the phones ship, but only offers modest speed increases until carriers build networks.” I don’t think Apple has clarified this as much as they could have, ”O’Donnell said.
- Apple enters the 5G race with a new iPhone Range 12