In this news, we discuss the Apple enters 5G race with new iPhone 12s from ‘Mini’ to ‘Pro Max’.
Apple Inc on Tuesday launched four versions of the iPhone 12 with faster 5G connectivity, starting at $ 699, which the Cupertino, Calif. Company says will spur a wave of upgrades and keep its sales booming through the end of the year. the iPhone 12, with a 6.1-inch screen, will sell for $ 799. The phone has flat sides with a flush screen, similar to the company’s iPhone 5 and a departure from rounded edges in recent years.
Apple also introduced a “Mini” version, which has the same features but a smaller 5.4-inch screen and will sell for $ 699, as well as a “Pro” version with three cameras starting at $ 999 and a ” Pro Max ”starting at $ 1,099 and going up to $ 1,399. The new products will test whether Apple can ride a wave of consumer enthusiasm around 5G wireless data networks, the fastest variants of which surpass the data rates of their predecessors by several times.
Apple said it all iPhone 12 models in the United States will support millimeter wave 5G, the fastest variant of the technology, as well as lower frequency bands. Some rival Android devices only support low-frequency versions of 5G. Verizon Communications Inc CEO Hans Vestberg said the phones will work with the carrier’s “ ultra-broadband ” 5G network, designed to ease bottlenecks in major cities like New York and Los Angeles, as well as in crowded areas like NFL stadiums. Apple said it has tested 5G on more than 800 carriers in 30 regions around the world.
Apple shares fell more than 3% during the event, wiping out $ 77 billion in market value. Apple could face a lukewarm holiday season due to the coronavirus pandemic, said Jake Dollarhide, managing director of Longbow Asset Management in Tulsa, Oklahoma.
“As the flu season converges with COVID and the colder weather forces everyone inside, I think it’s going to be more difficult to sell iPhones this Christmas. As much as Apple is a tech company, it isn’t known for its online sales, it’s known for its in-store experience, ”Dollarhide said. In China, the biggest online video platforms, including Tencent Holdings and Bilibili Inc, canceled Apple’s live streaming event without explanation, Bloomberg News reported.
Pre-orders for the iPhone 12 and iPhone 12 Pro in the US and other regions begins October 16 and goes on sale October 23. iPhone Mini and Pro Max will be available for pre-order on November 6 and in stores on November 13. HOMEPOD MINI
Apple also announced a HomePod Mini smart speaker that will retail for $ 99 and ship starting November 16. Many features serve as a catch-up to similar offerings from Amazon.com Inc and Alphabet Inc.’s Google The annual launch event takes place almost a month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine for the design and production of its best-selling product.
The company is in the awkward position of having to excite consumers with 5G without disappointing them: For many of its fans, this will be their first experience with 5G networks, which in the United States are years away from delivering speed. spectacular. increases for most consumers. Some analysts fear Apple is selling a high-powered sports car while its customers remain confined to sleepy village roads. But despite waves of retail store closures and travel bans that have delayed the development of the iPhoneApple’s financial results have largely withstood the pandemic.
In July, in its most recent results, the company saw year-over-year revenue gains across all categories and in all geographies, with consumers working and learning from home during the COVID-19 pandemic turning to its products and services. Last month, Apple launched new models of watches with blood oxygen sensors and updated its iPad models. The company is also committed to introducing new Mac computers before the end of the year, based on processors of its own design.
- The phone has flat sides with a flush screen, similar to the company’s iPhone 5 and a departure from rounded edges in recent years. Apple also introduced a “Mini” version, which has the same features but a smaller 5.4-inch screen and will sell for $ 699, as well as a “Pro” version with three cameras starting at $ 999 and a “ Pro Max ”starting at $ 1,099 and going up to $ 1,399.
- Apple enters the 5G race with a new iPhone 12s from ‘Mini’ to ‘Pro Max’