In this news, we discuss the Apple event expected to bring 5G speed, smaller iPhone 12.
(Reuters) – Apple Inc is expected to announce Tuesday a iPhone 12 capable of leveraging faster 5G networks, a new feature designed to drive sales in the company’s busiest quarter.
The event takes place almost a month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine for the design and production of its best-selling product.
Wall Street analysts widely expect Apple to launch four new iPhones during the event broadcast from its Cupertino, Calif., Headquarters at 1 p.m. ET (5 p.m. GMT). (www.apple.com/apple-events/)
Two will be “Pro” models that are supposed to have more camera sensors and better display quality, one being available in a large version for fans of large screens. In the middle is likely to sit a iPhone 12 with the biggest appeal: a screen big enough and enough cameras to satisfy most Apple fans, with a more attractive price.
Finally, analysts expect Apple to return to offering a smaller screen model of its flagship phone after several years of relegating fans of smaller devices to its legacy models.
The iPhones announced on Tuesday will test whether Apple can follow this streak and ride a wave of consumer enthusiasm around 5G wireless data networks, the fastest variants of which outperform their predecessors by several times. Android devices from Samsung Electronics Co Ltd and others have been showcasing the new networking capabilities for months, and analysts say 5G phones are driving upgrades.
But Apple is in the awkward position of having to excite consumers with 5G without preparing them for a disappointment: For many of its fans, this will be their first experience with 5G networks, which in the United States remain years far from providing a spectacular speed. boosts for most consumers. Some analysts fear Apple is selling a high-powered sports car while its customers remain confined to sleepy village roads.
Ahead of the event, Apple stock jumped 6.4% on Monday, adding $ 128 billion to its market value.
In January, Apple stopped giving financial advice, citing uncertainty over the pandemic. But despite waves of retail store closures and travel bans that have delayed the development of the iPhone because Apple engineers were unable to cross the Pacific to Chinese factories as frequently, Apple’s bottom line largely weathered the pandemic.
In July, in its most recent results, the company saw year-over-year revenue gains across all categories and in all geographies, with consumers working and learning from home during the COVID-19 pandemic turning to its products and services.
Last month, Apple launched new models of watches with blood oxygen sensors and updated its iPad models while rolling out a new set of its paid subscription services called Apple One.
The company is also committed to introducing new Mac computers before the end of the year, based on processors of its own design rather than those from Intel Corp.
Reporting by Stephen Nellis in San Francisco; Editing by Lisa Shumaker
Original © Thomson Reuters Corporation