Target announced on Thursday that it will be setting up Apple “mini-stores” in multiple locations within the retail giant itself. Customers will be able to take care of their retail, grocery, and top-of-the-line gadget needs in one quick stop at the Bullseye. Seventeen participating stores have been announced and are already beginning to set up (Apple) shop starting this month.
Similar to the individualized help you get from an Apple Genius at official Apple stores, Apple is currently training “Target Tech Consultants” to provide Target customers with the classic luxury Apple shopping experience within the walls of Bullseye.
Target’s online services additionally showcase the expanded partnership through a dedicated Apple landing page with expanded product choices, AppleCare+, live chat with Apple experts, and Apple phone support directly from Target’s website.
Some Target customers are expressing concern that the Target RedCard (both debit and credit) is not compatible with Apple Pay, which could certainly be something the two companies need to work out in this level of cooperation. It would certainly increase the appeal of the 5% discount Target offers on Apple products if you buy them with a Target RedCard. Free shipping within two days and easy returns are also part of the deal if you choose to shop Apple at your local Target.
Apple mini stores heading to Target