Apple unveils iPhone 12, including ‘mini’ version

In this news, we discuss the Apple unveils iPhone 12, including ‘mini’ version.

(Reuters) – Apple Inc launched on Tuesday on iPhone 12 with faster 5G connectivity, which the Cupertino, Calif. Company hopes will spur a wave of upgrades and keep its sales booming until the end of the year.

the iPhone 12, with a 6.1-inch screen, has flat sides with a flush-mounted screen, similar to the company’s iPhone 5 and a departure from rounded edges in recent years.

Apple also presented a “mini” version with a 5.4-inch screen.

the iPhone 12 will start at $ 799 and the mini will start at $ 699.

Verizon Communications Inc CEO Hans Vestberg said the new iPhones will work with the carrier’s “ultra-broadband” 5G network, designed to alleviate bottlenecks in major cities like New York and Los Angeles as well as in crowded areas like NFL stadiums.

Apple said it all iPhone 12 models in the United States will support millimeter wave 5G, the fastest variant of the technology, as well as lower frequency bands. Some rival Android devices only support low-frequency versions of 5G.

Apple said it has tested 5G on more than 800 carriers in 30 regions around the world.

The new phone will have a “ceramic” glass cover to resist cracking if dropped.

Apple also announced a HomePod Mini smart speaker that will come in white and gray, retail for $ 99, and ship starting November 16.

The new HomePod offers features such as allowing use by multiple users in a home and sending information to car based systems. For example, a user might create a driving route to a store after asking HomePod what time it closes. Many features serve as catch-ups to similar offerings from Amazon.com Inc and Google from Alphabet Inc.

The annual launch event takes place almost a month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine for the design and production of its best-selling product.

the iPhone announced on Tuesday will test whether Apple can follow this streak and ride a wave of consumer enthusiasm around 5G wireless data networks, the fastest variants of which exceed the data rates of their predecessors by several times. Android devices from Samsung Electronics Co Ltd and others have been showcasing the new networking capabilities for months, and analysts say 5G phones are driving upgrades.

But Apple is in the awkward position of having to excite consumers with 5G without preparing them for a disappointment: For many of its fans, this will be their first experience with 5G networks, which in the United States remain years far from providing a spectacular speed. boosts for most consumers. Some analysts fear Apple is selling a high-powered sports car while its customers remain confined to sleepy village roads.

Apple shares fell 2.5% on Tuesday, after jumping 6% the day before, adding $ 128 billion to its market value.

In January, Apple stopped giving financial advice, citing uncertainty over the pandemic. But despite waves of retail store closures and travel bans that have delayed the development of the iPhone because Apple engineers were unable to cross the Pacific to Chinese factories as frequently, Apple’s bottom line largely weathered the pandemic.

In July, in its most recent results, the company saw year-over-year revenue gains across all categories and in all geographies, with consumers working and learning from home during the COVID-19 pandemic turning to its products and services.

Last month, Apple launched new models of watches with blood oxygen sensors and updated its iPad models while rolling out a new set of its paid subscription services called Apple One.

The company is also committed to introducing new Mac computers before the end of the year, based on processors of its own design rather than those from Intel Corp.

Reporting by Stephen Nellis in San Francisco; Editing by Lisa Shumaker

Original © Thomson Reuters Corporation

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