Apple unveils new HomePod Mini at virtual event, new iPhone 12 expected

In this news, we discuss the Apple unveils new HomePod Mini at virtual event, new iPhone 12 expected.

Apple Inc launched a new HomePod Mini smart speaker on Tuesday, as analysts expected it to unveil a new iPhone 12 that can operate faster 5G networks, which the Cupertino, Calif. Company hopes will spur a wave of upgrades and keep its sales booming through the end of the year. The voice-activated speaker will be available in white and gray, retail for $ 99, and will ship starting November 16.

The new HomePod offers features such as allowing use by multiple users in a home and sending information to car based systems. For example, a user might create a driving route to a store after asking HomePod what time it closes. Many features serve as catch-ups to similar offerings from Amazon.com Inc and Google. The annual launch event takes place almost a month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine for the design and production of its best-selling product.

The iPhones announced on Tuesday will test whether Apple can follow this streak and ride a wave of consumer enthusiasm around 5G wireless data networks, the fastest variants of which outperform their predecessors by several times. Android devices from Samsung Electronics Co Ltd and others have been showcasing the new networking capabilities for months, and analysts say 5G phones are driving upgrades. But Apple is in the awkward position of having to excite consumers with 5G without preparing them for a disappointment: For many of its fans, this will be their first experience with 5G networks, which in the United States remain years far from providing a spectacular speed. boosts for most consumers. Some analysts fear Apple is selling a high-powered sports car while its customers remain confined to sleepy village roads.

Apple shares fell 2.7% on Tuesday, after jumping 6% the day before, which added $ 128 billion to its market value. In January, Apple stopped giving financial advice, citing uncertainty over the pandemic. But despite waves of retail store closures and travel bans that have delayed the development of the iPhone because Apple engineers were unable to cross the Pacific to Chinese factories as frequently, Apple’s bottom line largely weathered the pandemic.

In July, in its most recent results, the company saw year-over-year revenue gains across all categories and in all geographies, with consumers working and learning from home during the COVID-19 pandemic turning to its products and services. Last month, Apple launched new models of watches with blood oxygen sensors and updated its iPad models while rolling out a new set of its paid subscription services called Apple One.

The company is also committed to introducing new Mac computers before the end of the year, based on processors of its own design rather than those from Intel Corp.

Also Read: Chinese diplomat says China will continue to open up

News Highlights:

  • The annual launch event takes place almost a month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine for the design and production of its best-selling product. The iPhones announced on Tuesday will test whether Apple can follow this streak and ride a wave of consumer enthusiasm around 5G wireless data networks, the fastest variants of which outperform their predecessors by several times.
  • Apple unveils new HomePod Mini at virtual event, new iPhone 12 expected
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