Apple’s basic iPhone 15 model is experiencing high demand, with delivery times almost doubling compared to its predecessor. In the US, buyers now have to wait 10 days to receive the basic model, up from six days last year. The top-tier iPhone 15 Pro Max also has record pre-order waiting times. In China, wait times for the basic version have quadrupled, indicating strong demand even with competition from rival devices. However, the extended delivery times have not resulted in elevated resale prices, suggesting that some demand is driven by people trading in their existing devices.
Apple’s Cheapest iPhone 15 Is Winning Buyers After Upgrades
Apple’s latest iPhone 15 model is in high demand, resulting in longer delivery times for buyers. The basic model now takes 10 days to be delivered in the US, compared to six days for the previous generation. The top-tier iPhone 15 Pro Max has also seen increased pre-order waiting times. In China, the wait times for the basic version have quadrupled, indicating strong demand despite competition from rival devices. However, the extended delivery times have not led to higher resale prices, suggesting that some demand is driven by trade-ins.
Increased Demand and Longer Delivery Times
Apple’s iPhone 15 is experiencing significant demand, with longer delivery times compared to its predecessor. In the US, buyers now have to wait 10 days to receive the basic model, up from six days last year. The iPhone 15 Pro Max has also seen record pre-order waiting times. In China, the wait times for the basic version have quadrupled, indicating strong demand even with competition from other devices. However, despite the longer delivery times, resale prices have not increased significantly, suggesting that some demand is driven by trade-ins.
Trade-In Program and Market Dominance
Apple’s trade-in program is playing a pivotal role in reducing barriers for customers looking to purchase a new phone. In a year marked by declining smartphone demand, the trade-in program has become increasingly important for Apple’s market dominance. The program allows customers to trade in their existing devices, making it easier for them to upgrade to the latest iPhone models. This has contributed to the high demand for the iPhone 15, especially the top-tier iPhone 15 Pro Max. Despite the longer delivery times, resale prices have not seen significant increases in China.
