Apple’s basic iPhone 15 model is experiencing high demand, with delivery times almost twice as long as its predecessor. The wait time for the basic model in the US has increased from 6 days to 10 days compared to last year. The top-tier iPhone 15 Pro Max has also seen record pre-order waiting times. In China, wait times for the basic version have quadrupled from last year, indicating strong demand even in the face of competition from Huawei’s Mate 60 Pro. Despite the extended delivery times, resale prices have not significantly increased, suggesting that some demand may be driven by trade-ins. Apple’s trade-in program is playing a vital role in reducing barriers for those considering a new phone purchase.
Apple’s Cheapest iPhone 15 Is Winning Buyers After Upgrades
Apple’s latest iPhone 15 model is in high demand, with longer delivery times compared to the previous generation. The basic model’s delivery time in the US has increased to 10 days from 6 days last year, while the top-tier iPhone 15 Pro Max has seen record pre-order waiting times. In China, the wait times for the basic version have quadrupled, indicating strong demand even in the face of competition from Huawei’s Mate 60 Pro. Despite the extended delivery times, resale prices have not significantly increased, suggesting that some demand may be driven by trade-ins. Apple’s trade-in program is playing a vital role in reducing barriers for those considering a new phone purchase.
Increased Demand and Longer Delivery Times
Apple’s iPhone 15 is experiencing high demand, leading to longer delivery times compared to its predecessor. In the US, the wait time for the basic model has increased to 10 days, up from 6 days last year. The top-tier iPhone 15 Pro Max has also seen record pre-order waiting times. In China, the wait times for the basic version have quadrupled, indicating strong demand despite competition from Huawei’s Mate 60 Pro. However, resale prices have not significantly increased, suggesting that some demand may be driven by trade-ins.
Trade-In Program Driving Demand
Apple’s trade-in program is playing a crucial role in reducing barriers for customers considering a new phone purchase. In a year marked by declining smartphone demand, the trade-in program has become increasingly vital for Apple’s market dominance. The program allows customers to trade in their existing devices, making it easier for them to upgrade to the latest iPhone 15. This, coupled with the significant upgrades in both the basic model and the top-tier iPhone 15 Pro Max, has driven renewed demand for Apple’s latest handsets.
