Axel Springer Partners with Connatix to Drive Video Engagement
Unlocking New Revenue Opportunities for Media Brands
Axel Springer’s partnership with Connatix signifies a commitment to building an innovative and sustainable business model for digital quality journalism. By leveraging Connatix’s technology, Axel Springer aims to unlock new revenue opportunities for its media brands.
The integration of Connatix’s integrated player, ad server, and exchange will empower Axel Springer’s media brands, such as WELT and BILD, to enhance their video strategies. This will enable them to engage readers further and drive revenue growth.
Additionally, Connatix’s video solutions will allow advertisers to precisely target their video campaigns against contextually relevant content. This targeted approach will not only improve the effectiveness of the campaigns but also generate additional revenue for Axel Springer’s media brands.
Driving the Future of Digital Publishing
Connatix’s best-in-class video technology will empower Axel Springer to tap into the power of online video and drive the future of digital publishing. The partnership will enable Axel Springer to leverage Connatix’s expertise and innovative solutions to stay competitive in the digital age.
With access to leading Demand-Side Platforms (DSP), cookieless contextual targeting, and transparent reporting, Axel Springer will be able to enhance its digital video monetization. This will further strengthen its media brands’ position in the market and drive revenue growth.
Expanding Global Reach and Demand
The partnership with Axel Springer also marks an important milestone for Connatix’s overseas expansion. With growing global demand for its video solutions, Connatix has established a strong presence in the UK and Continental Europe.
By investing in video innovation and cookieless targeting, Connatix has built relationships with leading publishers and advertisers. The partnership with Axel Springer will further fuel Connatix’s growth and solidify its position as a global leader in video technology.
To put it all in context, the partnership between Axel Springer and Connatix demonstrates a shared commitment to innovation and excellence in publishing. Through this collaboration, both companies aim to drive video engagement, enhance digital monetization, and deliver a superior user experience.