Direct Create plans to launch awareness campaign to promote handicrafts

In this news, we discuss the Direct Create plans to launch awareness campaign to promote handicrafts.

Direct Create, an online and offline tech platform for crafts, plans to launch an ‘Empowerment through Crafts’ awareness campaign to recruit entrepreneurs and more artisans, he said. Saturday in a statement. The campaign will be rolled out in several small towns and villages through NGOs and with the collaboration of the government, he said. According to Sheela Lunkad, who along with her husband Rajeev Lumkaf founded Direct Create, the platform is already connected to a community of 15,000 creators and designers with 2,500 artisans and designers. Direct Create is also in discussions with financial institutions and angel investors to support small businesses in the craft industry, she added. This web platform also allows designers, artisans and buyers to collaborate and start their own project. PTI IAS MKJ

News Highlights:

  • Direct Create, an online and offline tech platform for crafts, plans to launch an ‘Empowerment through Crafts’ awareness campaign to recruit entrepreneurs and more artisans, he said. Saturday in a statement. The campaign will be rolled out in several small towns and villages through NGOs and with the collaboration of the government, he said.
  • Direct Create plans to launch an awareness campaign to promote crafts
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