Disrupting the Waste Management Industry with Technology: Ideas from Rubicon

Disrupting the Waste Management Industry with Technology: Ideas from Rubicon

Sanjay Patnaik, Director of the Center on Regulation and Markets and Bernard L. Schwartz Chair in Economic Policy Development in Economic Studies, recently spoke with Michael Allegretti, Director of Strategy at Rubicon. They discussed various topics related to waste management industry, including Rubicon’s business model, regulation of the waste management industry and recent developments in recycling. Here are some highlights:

How Rubicon started and how it is regulated

Rubicon started in 2008 as a software start-up providing intelligent waste management and recycling solutions to cities and businesses. Rubicon’s business model is to sell its waste management technology directly to businesses, individuals and municipal governments. According to Allegretti, the waste management sector is largely regulated at city and county level and, to a lesser extent, at state level. Their SmartCity team interacts specifically with governments, and the company is …

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