EXCLUSIVE-Google sweetens Fitbit concessions, heading for EU okay – sources

In this news, we discuss the EXCLUSIVE-Google sweetens Fitbit concessions, heading for EU okay – sources.

The Google Alphabet unit has fine-tuned its concessions to allay EU antitrust concerns over its $ 2.1 billion purchase of Fitbit, sources familiar with the matter said, putting it on track to secure the EU approval for the agreement. Last month, the world’s most popular internet search engine offered to restrict the use of Fitbit data for Google ads, help rival wearable device makers looking to connect to the Android platform, and allow continued access by third parties to Fitbit user data with their consent.

Google revised the package after the European Commission received feedback from competitors and consumers, the people said, declining to provide details. The move also helps avoid a possible EU cost sheet exposing specific concerns. To date, the EU’s competition enforcement officer has not solicited further comments from the market, indicating that the changes are likely to have been made with the Commission.

News Highlights:

  • Alphabet unit Google has fine-tuned its concessions aimed at assuaging EU antitrust concerns over its $ 2.1 billion purchase of Fitbit, sources familiar with the matter said, putting it on track to secure the EU approval for the agreement.
  • EXCLUSIVE-Google softens Fitbit concessions, heads to EU deal – sources
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