Gujarat: Tanishq store made to put up apology note over TV ad

In this news, we discuss the Gujarat: Tanishq store made to put up apology note over TV ad.

A Tanishq jewelry showroom in Gandhidham town, Kutch district, Gujarat, posted a note on its door apologizing to neighborhood Hindus for the brand’s controversial TV advertisement, a the police announced on Wednesday. The handwritten Gujarati note also condemns the TV ad, which was withdrawn after being violently trolled on social media platforms.

“We apologize to the Hindu community in Kutch for the shameful publicity of Tanishq,” the note read. It was taped to the showroom door on Oct. 12 and has since been removed, police said. Photos of the apology note have gone viral on social media.

Police said some people asked the store owner to put the apology note in Gujarati so more people could understand it. The showroom manager and police denied reports that the showroom had been attacked and the owner threatened by people angry at Tanishq’s ad.

“The store owner told us he was not threatened. As some people have requested, he had apologized in Gujarati, as Tanishq had posted the same in English nationally. There is no element of threat or attack involved, ”said Kutch-East Police Commissioner Mayur Patil.

The TV commercial featured a Muslim family getting ready for an upcoming baby shower for their Hindu stepdaughter. The Tanishq jewelry brand is a division of the Titan Company, promoted by the Tata Group in collaboration with the Tamil Nadu Industrial Development Corporation.

News Highlights:

  • A Tanishq jewelry showroom in Gandhidham town, Kutch district, Gujarat, posted a note on its door apologizing to neighborhood Hindus for the brand’s controversial TV advertisement, a the police announced on Wednesday.
  • Gujarat: Tanishq store made to display apology note on TV commercial
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