Imagination Technologies takes aim at data centers with new chip designs

In this news, we discuss the Imagination Technologies takes aim at data centers with new chip designs.

Imagination Technologies released new chip technology on Tuesday that it hopes will help it thrive in the data center chip market. The London-based company has a long history of providing designs and intellectual properties that go into making graphics chips for mobile phones, helping them render images more complex while consuming less power. The company’s latest series of BXT graphics chips are set to compete with competitors such as Nvidia Corp and Advanced Micro Devices, whose chips are often used in data centers.

Sales of graphics chips have increased in recent years as they have been adapted to support artificial intelligence tasks such as image recognition. The growth of these tasks has in turn helped Nvidia, already the largest supplier of graphics and AI chips, to overtake Intel Corp as the largest US chipmaker in terms of market capitalization. Imagination’s entry into the data center market, where its graphics chips will also help process online game images, builds on its experience in designing chips for mobile phones. The BXT design aims to get as much compute performance as possible from a small amount of power on a small, physically small piece of silicon.

For companies that operate huge cloud computing data centers, these factors are becoming more and more important as they seek to improve their efficiency. Other mobile phone chip companies such as Qualcomm Inc have also released low power data center chips for artificial intelligence in recent months. “If you have a cloud application where your profit is determined by how much (of calculation) you can do for the amount of energy, this is a really interesting solution that is ahead of the crowd. options on the market today, ”Andrew Girdler, a product manager at Imagination, said of BXT chips in an interview with Reuters.

News Highlights:

  • The company’s new series of BXT graphics chips are set to compete with rivals such as Nvidia Corp and Advanced Micro Devices, whose chips are often used in data centers. Sales of graphics chips have increased in recent years as they have been adapted to support artificial intelligence tasks such as image recognition. Other mobile phone chip companies such as Qualcomm Inc have also released low power data center chips for artificial intelligence in recent months.
  • Imagination Technologies Targets Data Centers With New Chip Designs
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