Instagram agrees curbs on paid influencers, says UK watchdog

In this news, we discuss the Instagram agrees curbs on paid influencers, says UK watchdog.

Facebook Instagram has agreed to measures to tackle hidden advertising from so-called paid influencers on its photo and video platform, the Competition and Markets Authority (CMA) said on Friday. Influencers with thousands of followers can earn significant fees from businesses for promoting a product on Instagram.

In what the CMA described as a significant behavior change by a major social media platform, Facebook Ireland, which operates Instagram in Britain, has pledged to make a set of changes. “This will make it much more difficult for people to post an ad on Instagram without labeling it as such,” CMA said in a statement.

The watchdog said it was investigating fears that too many influencers are posting content on companies without making it clear that they have been paid or received other inducements to do so. Influencers will need to confirm and disclose whether they have received any incentives to promote a product or service.

Instagram will also use the technology to spot instances where users may not have made it clear that a post is an advertisement, the AMC said. Last year, 16 celebrities pledged to clean up their act on social media after the CMA action, the watchdog said.

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News Highlights:

  • Influencers will need to confirm and disclose whether they have received any incentives to promote a product or service. Instagram will also use the technology to spot instances where users may not have made it clear that a post is an advertisement, the AMC said.
  • Instagram agrees to limit paid influencers
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