Instagram is expanding its livestreaming offerings with a new feature dubbed Live Rooms, which is just like Instagram Live but with up to three more people haphazardly broadcasting their thoughts into the world simultaneously.
Instagram’s Live Rooms add to the increasingly crowded livestreaming space, which includes everything from Twitch to TikTok, to audio-only Clubhouse and Twitter’s Spaces. And because most of us have absolutely no business livestreaming for any reason, it also represents an increasing focus on social media geared towards professional creators, celebrities, and brands while creating new moderation challenges for the platforms themselves.
In an email, an Instagram spokesperson said the company is “working on other moderator controls and audio features, which we’ll be launching in the coming months. Something that’s been highly requested by our Live creators is more controls for moderators/hosts of the broadcasts.” But some hosts will surely encourage rather than forbid problematic content. And even if a live broadcast gets taken down mid-stream, that doesn’t mean it’s gone.
Facebook, which owns Instagram, knows this all too well: In 2019, a shooter livestreamed the massacre of Muslim worshipers at a mosque in Christchurch, New Zealand, using its live broadcast feature. While the company claims the original livestream was viewed “fewer than 200 times” during the broadcast and “viewed about 4000 times in total before being removed from Facebook,” Facebook (and many other social platforms) scrambled to remove copies of the horrific mass murder. Of the 1.5 million copies of the view that Facebook says was uploaded to its platform, some 300,000 copies were able to make it through its filters.
Beyond the extreme example of the Christchurch video, Live Rooms creates more opportunity for the spread of disinformation, misinformation, and other plights of our interconnected world. Facebook clearly has the ability to penalize users who violate its rules on livestreams, and it will almost certainly use those tactics to keep tabs on Live Rooms as well. But with livestreams on Instagram reportedly booming as we all remain socially distant, it’s all but guaranteed something horrible will slip through the cracks. And as the Christchurch tragedy exemplified, it only takes one to further spread terrorist propaganda or other dangerous content to anyone looking to find it.
It’s of course easy to criticize some new feature based on the worst possibilities, and I’m sure there will be plenty of fitness teachers, musicians, and beauty vloggers who create useful broadcasts that make the world just a bit less miserable during this miserable pandemic era. But until Facebook, Instagram, and other platforms get moderation of all types under control, it’s hard to not assume we’ll wake up one day to news that Live Rooms has become the latest hotbed of something dangerous and deranged.
Instagram rolls out new way to say something stupid in public