Former NBCUniversal executive Joe Benarroch is set to join Twitter on Monday in a role focusing on business operations. Benarroch previously oversaw communication strategy for advertising and partnerships at Comcast Corp’s NBCUniversal, reporting to incoming Twitter CEO Linda Yaccarino, who was advertising chief at NBCUniversal before joining Twitter. Benarroch stated in an email that he was looking forward to working with Twitter’s team to “build Twitter 2.0 together”. The appointment follows the resignation of Twitter’s head of trust and safety, Ella Irwin, who announced her departure last week.
As mentioned in The Indian Express, former NBCUniversal executive Joe Benarroch will be joining Twitter on Monday. In his new role, he will be focusing on business operations. Benarroch expressed his excitement to work with Twitter’s team to “build Twitter 2.0 together” in an email to Reuters.
Incoming Twitter Chief Executive Linda Yaccarino, who was appointed in May, welcomed Benarroch to the company. She tweeted, “Welcome to the flock, @benarroch_joe! From one bird to the next,” but did not mention what position he will be taking.
Before joining Twitter, Benarroch oversaw communication strategy for the Advertising and Partnerships division at Comcast Corp’s NBCUniversal. He reported to Yaccarino, who was the advertising chief there before joining Twitter.
This news comes after Twitter’s head of trust and safety, Ella Irwin, announced on Thursday that she has resigned from the social media company. It is unclear why Irwin resigned or what her next move will be.
Twitter has been making headlines lately with its new features and updates. The social media giant recently launched Communities, which allows users to join or create groups based on common interests. It also introduced Super Follows, which enables creators to monetize their content by offering exclusive perks to paying subscribers.
Twitter has been under scrutiny in recent years for its handling of misinformation and hate speech on the platform. The company has taken steps to address these issues, such as implementing warning labels on tweets that contain misleading information and banning accounts that violate its policies.
As Twitter continues to evolve and grow, it will need talented executives like Benarroch to help steer the company in the right direction. With his experience in communication strategy and business operations, he could be a valuable asset to Twitter’s team.
Ultimately, Joe Benarroch’s appointment to Twitter’s team is an exciting development for the company. With his expertise in business operations and communication strategy, he could help take Twitter to the next level. As Twitter continues to make changes and updates to its platform, it will be interesting to see how Benarroch and the rest of the team navigate the challenges ahead.
