In this news, we discuss the Lewis Hamilton appointed global ambassador for LG SIGNATURE.
LG SIGNATURE, LG Electronics’ premium home solutions brand, has recruited six-time Formula 1 World Champion Lewis Hamilton as a Global Ambassador.
Commenting on the collaboration, Kim Jin-hong, Head of LG’s Global Marketing Center, said, “Tireless in his pursuit of perfection in all areas, Lewis Hamilton is the embodiment of what LG SIGNATURE stands for. Influenced in both sports and fashion, Lewis represents an ambitious figure who exudes both art and technology. We are extremely proud to have him on board.
Hamilton’s role as LG SIGNATURE performance promoter will highlight the unmatched performance of the brand’s premium lifestyle solutions, LG said in a press release on Friday.
As a first step, Hamilton, the epitome of skill, style and precision, will communicate the brand’s philosophy, “Art Inspires Technology, Technology Completes Art ”in a new campaign where he will share his thoughts on how to lead a stylish and sophisticated life, what motivates him to be the best in his field and how LG SIGNATURE embodies his lifestyle.
“LG SIGNATURE is a brand that strives to be the best at everything it does, and that’s what won me over in the first place. Its state-of-the-art living solutions seamlessly combine the latest technology and superior design to achieve the ultimate in performance without wanting to settle for second best, ”said Hamilton.
LG SIGNATURE offers a diverse and growing line of cutting-edge products, including the new 88- and 77-inch 8K OLED TVs, wine cellar, InstaView Door-in-Door refrigerator, TWINWash washing machine and more.
- Lewis Hamilton named Global Ambassador for LG SIGNATURE