Lexus Design Award India 2021 Receives Over a Thousand Original Entries, Announces Esteemed Panel of Judges and Mentors

In this news, we discuss the Lexus Design Award India 2021 Receives Over a Thousand Original Entries, Announces Esteemed Panel of Judges and Mentors.

– The Lexus Design Award India offers recognition and accolades to winners from 10 different design categories – In its fourth year, the Lexus Design Award India 2021 received over 1000 nominations from designers and creators across India – The Advice from venerable and renowned designers from The Indian Design Brotherhood is ready to mentor and assess emerging talent for the Lexus Design Award India 2021 PANEL OF JUGES: Dhimant Panchal, Unmesh Kulkarni, Rashmi Korjan, Shibani Dasgupta, Anuj Sharma and David Nordstrom PANEL OF MENTORS: Michael Foley, Nandita Abraham, Ayush Kasliwal, Nishma Pandit, Karishma Shahani Khan, Amit Krishn Gulati NEW DELHI, MUMBAI and BANGALORE, India, October 29, 2020 / PRNewswire / – Lexus India has announced its lineup of judges and mentors estimated for the Lexus Design Awards India 2021. The panel aims to identify the next generation of talent in the country, evaluating inputs on Lexus’ three key design principles – Anticipate, Innovate and Captivate, to build a better future. The Lexus Design Award India has seen an increase in entries over the years, with over a thousand original entrants competing to win the prestigious award this year. Now in its fourth edition, the design competition recognizes talent and innovative designs, at the heart of the award’s mission to recognize and nurture designs that combine design and technology and can play a role in building a better future. The annual event engages established and budding creative talent from across the country, aspiring to win the coveted trophy for their cutting-edge designs.

This year, Professor Dhimant Panchal, industrial designer and designer of fashion and lifestyle accessories, David Nordstrom Vice President, Asia-Pacific Division of Lexus, Unmesh Kulkarni, founding member of Oceanic Circle, Rashmi Korjan, founder of the first all-female product design in India The Design Concern company and co-founded Studio Korjan, fashion designer Anuj Sharma and Shibani Dasgupta, designer of lifestyle accessories and creator of Baaya Design. “The Lexus Design Award India provides an excellent platform for designers to showcase their work. I am delighted to be part of the jury this year and look forward to seeing the innovative ideas that come from our design talents across India ”, comments Professor Dhimant Panchal, president of the jury for LDAI 2021.

Finalists in the Conceptual category will have the exclusive opportunity to receive advice from renowned designers in India to bring their creations and designs to life and to develop prototypes of their ideas for final judgment. Michael Foley, LDAI Trophy Creator, Founder of Foley Designs, Nandita Abraham, President of Pearl Academy, Ayush Kasliwal, Creative Director and CEO, AKDPL, Nishma Pandit, Co-Founder of Ticket Design, Multidisciplinary Design Consulting Firm, Karishma Shahani Khan, founder of clothing and textile brand Ka-Sha Designs and Amit Krishn Gulati-, award-winning industrial designer and educator, will mentor the selected finalists. “We are delighted to announce the roster of judges and mentors for the Lexus Design Award India 2021, who have immense knowledge of design and innovation and are celebrated around the world for their outstanding contribution. Over the past three years, the Lexus Design Award India has continued to solidify its footprint in the design fraternity and has established itself as a premier design award. By attracting nominations from a pool of talent, we are confident that this year’s award winners will bring ideas that will help us create a better future. said PB Venugopal, president of Lexus India.

Following the mentoring program, the 6 finalists in the Conceptual category will present their projects to the jury for evaluation. The final winners will then be announced along with the Established category winners at the Lexus Design Award India event in January 2021. The Lexus Design Award India is conducted in partnership with the Association of Designers of India – ADI. Mimicking the same brand commitment as that of Lexus, ADI ensures that their efforts are in the direction of promoting best practices in the design profession in India. ADI is the only Indian association that, through its 8 chapters, promotes and strengthens the capacities of Indian design professionals and students, and presents a unified voice to influence public policy, shape the industry and benefit the general public through design.

Details of the Lexus Design Award India 2021 are available at www.lexusdesign.in About the Lexus Design Award India The Lexus Design Award India (LDAI) aims to recognize and reward the best industrial design made by Indian designers, institutions, design consulting firms; and internal company design teams. Good design is defined by LDAI as the synthesis of ergonomic, aesthetic, commercial, industrial and scientific disciplines to create products that simplify, enrich and improve human existence. Lexus, as a brand, has always been synonymous with excellence in design, ergonomics, durability, technological superiority and responsible consumption; and the LDAI will reflect these brand values. About the Lexus Design Award First launched in 2013, the Lexus Design Award is an international design competition targeting emerging designers around the world. The award aims to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help shape a better future. It provides a unique opportunity for six finalists to work with world-renowned designers as mentors to create prototypes of their designs and then display them at one of the most important events on the design calendar.

About Lexus Lexus was launched in 1989 with a flagship sedan and customer experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. A leader in luxury hybrid sales, Lexus delivered the world’s first luxury hybrid vehicle and has since sold more than 1.5 million hybrids. Global luxury automotive brand with an unwavering commitment to bold and uncompromising design, exceptional craftsmanship and exhilarating performance, Lexus has developed its line to meet the needs of the next generation of global luxury customers and is currently available in over 90 countries around the world. Lexus associates / team members around the world are dedicated to creating incredible experiences that are uniquely Lexus and that excite and change the world. Website: www.lexusindia.co.in Facebook: @LexusIndia Instagram: @lexus_india Official Hashtag: #LexusDesignAward Logo: https://mma.prnewswire.com/media/1323168/LDAI_2021_Jury_Mentors_Final.jpg PWR PWR

News Highlights:

  • The annual event engages established and budding creative talent from across the country, aspiring to win the coveted trophy for their cutting-edge designs. This year, Professor Dhimant Panchal, industrial designer and creator of fashion and lifestyle accessories, David Nordstrom Vice-president, Asia-Pacific Division of Lexus, Unmesh Kulkarni, founding member of Oceanic Circle, Rashmi Korjan, founder of India’s first all-female product design company The Design Concern and co-founded Studio Korjan, fashion designer Anuj Sharma and Shibani Dasgupta, designer of lifestyle accessories and creator of Baaya Design.
  • Lexus Design Award India 2021 receives over 1,000 original nominations and announces panel of renowned judges and mentors
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