McAfee: a profound change in everyday life Technology Highlights the New Landscape of Personal Safety


SAN JOSE, Calif .– (BUSINESS WIRE) – McAfee Corp. (Nasdaq: MCFE) today announced the findings of its 2021 Consumer Safety Mindset report, revealing that while the shift to a digital-first life was sparked by the global pandemic, U.S. consumers plan to keep it going – with online banking (61%), social engagements (56%) and personal shopping (52%) topping the list. With the increase in online activity, consumers are potentially exposed to more cyber threats. Notably, 2 in 3 people in the United States (66%) say they are concerned about today’s cyber risks, and 1 in 3 (29%) admit they are not confident in their ability to prevent a cyber attack.

As consumers continue to adapt and embrace their new digital world, cybercriminals are taking notice and looking to take advantage. The more time consumers spend interacting online with various applications and services, the more exposed they are to potential risks (such as breaches by third parties) and threats (such as phishing attacks or fraud). Further evidence that this is a big concern for consumers: McAfee found that 71% of those surveyed in the United States admitted to being most concerned about their financial data theft and 68% were concerned that their information personal data, such as dates of birth or addresses, are not hacked.

“The first step to protecting ourselves is realizing that there is a lot we can do to stay safe online and to safeguard our digital well-being,” said Terry Hicks, executive vice president of McAfee’s Consumer Business. “It’s better to prevent a problem than to be able to solve it. We can always work on our own secure online habits – from the apps we install to the sites The web we click on, to the emails we open. Making this shift in our mindset and behavior is a necessity to protect what we value most – our privacy and our identity – giving us all much needed peace of mind.

The state of mind of the digital consumer first influenced by purchasing habits

Consumers’ buying habits indicate how they are living their new digital life, with 70% of respondents saying they bought at least one connected device in 2020, while one in three people have bought three connected devices. However, only 50% took action by purchasing security software, and only 1 in 4 admitted to checking their security software for updates.

Consumers are also increasingly comfortable with sharing information online, which represents a significant risk, especially since services often require multiple points of contact. Notably, the McAfee report found that 77% of respondents said they started using features designed for convenience in 2020, such as SMS and email notifications (47%), choose to stay logged in / remember user credentials (27%) and store and auto-fill credit card details for faster check-outs (24%).

In addition to not always taking the necessary security precautions, American consumers admitted that they haven’t really thought about why hackers might want their data. Notably, more than half of American respondents (51%) admitted that they never considered the value of their data stored and available online. Hackers are always looking for ways to exploit others for money, and a person’s identity is valuable and can be resold for a little money. However, nearly 9 in 10 consumers say they would be proactive in protecting it, if that data could be exchanged in the form of currency.

Here are some ways consumers can protect themselves and their loved ones:

  • Use multi-factor authentication to verify the authenticity of digital users and add an extra layer of security to protect personal data and …

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