McDonald’s to launch ‘McPlant’ in 2021, Beyond Meat says it co-created Patty

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In this news, we discuss the McDonald’s to launch ‘McPlant’ in 2021, Beyond Meat says it co-created Patty

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Burger chain McDonald’s Corp decided on Monday to launch a plant-based meat line alternatives called “McPlant” in 2021, including a patty that Beyond Meat later said it helped co-create.

“Beyond Meat and McDonald’s have co-created the plant-based patty that will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in an email. Shares of Beyond Meat initially fell 8% after McDonald’s announcement, but recovered only to end 4% down after the plant-based meat company said it had a role in the creation of the McPlant cake. He did not provide further details.

McDonald’s, which reported profit and above-market revenue for the third quarter earlier today, declined to say which vendors it would use to create its own line of vegetarian products. Beyond Meat was the leader for a contract, having tested a so-called “PLT” burger at nearly 100 McDonald’s locations in Ontario, Canada earlier this year.

“Herbal products are a constant consumer trend. It’s not a question of whether McDonald’s is going to go into factories, it’s a question of when, ”Chris Kempczinski, CEO of McDonald’s, said on a call with analysts. Analysts, rival fast food companies and plant-based protein producers have been watching McDonald’s plans closely, as it is one of the few national chains still selling plant-based meat burgers in such a way. permed.

As other chains have started offering plant-based meat options, including Restaurant Brands International Inc.’s Burger King, White Castle, and Dunkin ‘Brands Group Inc., a McDonald’s contract could be the most important and would place the plant-based meat movement to the forefront of the general public. America. McDonald’s has said that as part of its McPlant line, it may offer products such as burgers, chicken substitutes and breakfast sandwiches, which it plans to test in select markets in 2021.

News Highlights:

  • Beyond Meat was the leader for a contract, having tested a so-called “PLT” burger at nearly 100 McDonald’s locations in Ontario, Canada earlier this year. “Herbal products are a constant consumer trend. McDonald’s has said that as part of its McPlant line, it may offer products such as burgers, chicken substitutes and breakfast sandwiches, which it plans to test in select markets in 2021.
  • McDonald’s to launch ‘McPlant’ in 2021, Beyond Meat says it co-created Patty
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