In this news, we discuss the New Unacademy movie links cricket to learning, goes viral
BENGALURU, India, Nov.9, 2020 / PRNewswire / – Unacademy has released a new film titled ‘Cracking the Game’ to mark its first year of association with the Indian Premier League and celebrate the lifelong learning process – which may come of all walks of life. The film makes a playful correlation between the cricket moments seen on the pitch during the Dream11 IPL 2020 tournament and a student’s desire to learn. The film begins by asking students what they learned from this year’s IPL, then continues by relating sports moments to learning concepts such as the Pythagorean Theorem, Magnetic Induction, Theory of L evolution of Darwin, the melting point of metals, etc.
The video has already garnered over 2.5 million views on social media and digital platforms, with very positive reviews. Over 2 million views of the video have been recorded Twitter alone, becoming yet another viral campaign from Major EdTech. Watch the film here: https://twitter.com/unacademy/status/1325399160854441984 https://www.youtube.com/watch?v=KF1e-Y3PRag&feature=youtu.be As official partner of IPL, Unacademy has integrated marketing activations into matches such as “Unacademy Ask the Expert”, “Unacademy Learn from the Best”, “Unacademy Fan of the Match” and “Unacademy Cracking Sixes”. These activations have helped the brand to create buzz and notoriety on a pan-Indian level.
About the Unacademy Group: Unacademy is an educational technology platform founded by Gaurav Munjal, Roman Saini and Hemesh Singh in 2015. It was established as a YouTube channel by Gaurav Munjal in 2010. Based in Bengaluru, Unacademy is the India’s largest learning platform that brings together expert educators and millions of students in need of quality education. With a growing network of over 18,000 registered teachers and 30 million learners, Unacademy is changing the way India learns. The Unacademy group includes Unacademy, Unacademy Subscription, Wifistudy, Kreatryx, PrepLadder, CodeChef, Graphy, Chamomile Tea with Toppers and Let’s Crack it Brands. The company is backed by prominent investors such as Facebook, General Atlantic, Sequoia India, SAIF Partners, Nexus Venture Partners, Steadview Capital and Blume Ventures. To learn more, download the Unacademy learning app from Play Store, App Store or visit us at www.unacademy.com Video: https://www.youtube.com/watch?v=ShSFiZv3L2Y PWR PWR
- The film begins by asking students what they learned from this year’s IPL, then continues by relating sports moments to learning concepts such as Pythagorean Theorem, Magnetic Induction, Theory of L evolution of Darwin, the melting point of metals, etc. has garnered over 2.5 million views on social media and digital platforms, with very positive reviews.
- New Unacademy movie links cricket to learning, goes viral