Mobile chip manufacturer Qualcomm is planning to bring generative AI technology, similar to that used by applications ChatGPT, Bard and DALL-E, to smartphones through its new-gen processors. The San Diego-based company is changing its focus from communications to connected processors, and its plans for mobile phones could make it a leading name in wireless communication, low power compute and artificial intelligence. Users of smartphones with built-in generative AI technology would be able to put in queries and get answers directly, rather than running them through the cloud which is expensive for companies. Qualcomm has already demonstrated a generative AI model using its Snapdragon 8 Gen 2 mobile platform.
In light of the recent report by India Technology News, San Diego-based mobile chip manufacturer Qualcomm is working to bring generative AI technology to smartphones through its new-gen processors. With generative AI applications like ChatGPT, Bard, and DALL-E gaining traction, Qualcomm is changing its position from a communications-focused company to a connected processor, enabling it to be a leading name in wireless communication, low power compute, and artificial intelligence that can be used by many industries.
The built-in generative AI technology in smartphones would help users put in their queries just like they do with applications like ChatGPT and get the answers. Currently, with generative AI technologies, all the queries are run through the cloud, but that won’t be cost-effective for companies running such systems going forward. This shift in technology must come to smartphones, as the cost of running it on the cloud is estimated to increase ten times compared to a simple search on the internet.
“India is a mobile-first country. Over the next few years, we will see the evolution of generative AI, with consumers expecting the technology to be leveraged on devices such as smartphones,” said Rajen Vagadia, vice president at Qualcomm and president of its India and SAARC operations. Vagadia said the phone will soon become a hybrid AI that will co-exist with the cloud to scale generative AI technology.
Apart from the cost benefits, consumers also feel that whatever query they ask stays with them within their device owing to several privacy and security concerns. Those concerns will also get resolved once generative AI comes to smartphones, Vagadia said. The technology would first come in premium phones and would then be extended to phones in other price ranges.
Qualcomm recently demonstrated a generative AI model using its Snapdragon 8 Gen 2 mobile platform. The company tested a stable diffusion model, which takes text as a prompt or query and generates images based on it. In light of the recent report by Vagadia, the current model of smartphones has a chipset block that supports artificial intelligence. Going forward, the block size might increase to help the system better leverage generative AI-kind of tasks.
Qualcomm, which works with smartphone companies and powers the handsets with its range of Snapdragon chipsets, has a strong presence in the automotive and IoT segments. In India, the company has 25% market share in chipsets, In light of the recent report by analysts.
With Qualcomm’s plans for mobile phones, it is set to be a leading name in wireless communication, low power compute, and artificial intelligence that can be used by many industries. The company’s move to bring generative AI technology to smartphones through its new-gen processors is a significant step forward in the evolution of AI technology. As the technology develops and becomes more widely used, it will be exciting to see how it transforms the smartphone industry and enhances the user experience.
