Samsung leads Indian smartphone market; Xiaomi slips to No. 2

In this news, we discuss the Samsung leads Indian smartphone market; Xiaomi slips to No. 2.

Smartphone shipments to India grew 9% year-on-year to over 53 million units in Q3 2020, the highest ever quarterly delivery for the Indian smartphone market, according to Counterpoint Research .

“The Indian smartphone market has shown steady growth in recent months. Almost all brands recorded growth compared to last year. In terms of price ranges, the mid-segment (Rs 10,000 – Rs 20,000) recorded the strongest growth and reached its highest share ever recorded in a quarter, ”said Prachir Singh, senior research analyst.

In the third quarter, Samsung regained the top spot in the Indian smartphone market after two years with 32% year-on-year growth and was the fastest to recover from disruptions from COVID-19. The South Korean tech giant reclaimed the top spot thanks to multiple strategies and an aggressive push into online channels.

Xiaomi, the Chinese company that has dominated the market for two consecutive years, slipped to second place with a 4% year-over-year decline. Counterpoint analysts believe that strong demand for the Redmi 9 and Note 9 series, ramping up manufacturing, aggressive product strategy, and growing offline presence will help the Chinese phone maker come back with a vengeance during the market. next quarter.

With 4% year-over-year growth, Vivo retained third place due to strong demand for its Y-series models in the offline channel. Realme also saw 4% year-on-year growth, with the company focusing on the budget segment with several C Series launches. Oppo took fifth place with 30% year-on-year, and its shipments increased 30% year-on-year. year in Q3 2020 due to strong demand for its low budget devices.

While OnePlus remained the top brand in the affordable premium segment (Rs 30,000-Rs 45,000), Apple dominated the premium segment (> Rs 30,000) on strong demand for the iPhone SE 2020 and iPhone 11.

Speaking of the multifunction phone market, it saw a 5% year-on-year growth in the third quarter of 2020 with Itel, Samsung and Lava being the market leaders.

News Highlights:

  • In the third quarter, Samsung regained the top spot in the Indian smartphone market after two years with 32% year-on-year growth and was the fastest to recover from disruptions from COVID-19. The South Korean tech giant reclaimed the top spot thanks to multiple strategies and an aggressive push into online channels.
  • Samsung leads the Indian smartphone market; Xiaomi goes to number 2
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