Our hawk-eyed team has managed to see Spotlight running on the Indian version of the iOS app. Snap’s Nana Murugesan said in an interview with us that they “will not delay the launch of Spotlight in India. We launched Spotlight in a handful of countries last year and we are actively working to expand availability, but we are doing so carefully to ensure that we can scale our rigorous moderation efforts.”
It looks like that rollout has begun, albeit slowly. We couldn’t find Spotlight on any of our phones running Android, but the feature did appear on Snapchat’s Indian app on iOS. This is most likely a case of a staggered and slow rollout.
Spotlight is Snap’s answer to Instagram’s Reels, which allows users to upload snaps that will be highlighted and searchable on the platform or beyond in the near future. Snaps shared with Spotlight are also visible to people other than friends, and Spotlight is designed to be a central location to view user-generated content.
Snap has promoted the feature heavily with a daily pot of $1 million for people featured in Spotlight. The company also said that people upload more than 175,000 videos a day using the Spotlight feature.
It’s worth nothing that Snap hasn’t officially confirmed the rollout in India for now. It’s also possible that this is a test before the full launch that is rolling out to select users on iOS. We have reached out to Snap for confirmation and will update the article when they respond.
Update: Snap has responded to our inquiries with the following statement, A Snap spokesperson told Moneycontrol that “We are excited by how our community has responded to Spotlight in the handful of countries where we launched last year. We are currently testing this new entertainment platform with a small group of Snapchatters in a few other locations. We will continue to expand availability over time to ensure we can effectively scale our rigorous moderation efforts.”
Snapchat Spotlight available for some iOS users in India, ready to compete with Instagram Reels