Sony seeing ‘very considerable’ PS5 demand ahead of launch

In this news, we discuss the Sony seeing ‘very considerable’ PS5 demand ahead of launch.

TOKYO (Reuters) – Sony Corp is seeing “huge” demand for its PlayStation 5 (PS5) console via pre-orders, its gaming boss said on Wednesday, as users rush to secure the next-gen device ahead of its release. November 12. launch.

The Japanese tech company pre-sold as many PS5 consoles in the first 12 hours in the United States as in the first 12 weeks for its predecessor PlayStation 4, Jim Ryan, CEO of Sony Interactive Entertainment, said in a statement. interview.

“The demand for the pre-order level has been very, very significant,” Ryan told Reuters.

Sony, which went on to sell over 100 million PS4 units, aims to persuade its user base to switch to its new device to play titles like “Marvel’s Spider-Man: Miles Morales” with great graphics, sound and improved feedback via a new controller.

The launch comes amid the COVID-19 pandemic that has increased revenue for game companies but also disrupted retail networks, game development and manufacturing supply chains around the world.

“Anyone looking to buy a PS5 on launch day may not be able to find one,” Ryan said, adding that the company was “working as hard as possible” to secure supply for end-of-life purchases. ‘year. season.

Sony has built a network of in-house studios producing exclusive titles, including “Ghost of Tsushima” by Sucker Punch Productions, to fend off rivals like Microsoft’s Xbox and newcomers.

Sony will continue to grow its studio capacity organically, Ryan said, adding that “where we can strengthen our internal capacity with selective mergers and acquisitions, it may be possible.”

Analysts are wondering how far the expansion of gaming led by consumers stranded at home will continue in the longer term, with Ryan saying it will be up to Sony to boost that engagement.

“We’re definitely looking up and think we can do better than we thought,” Ryan said.

Reporting by Sam Nussey and Noriyuki Hirata; Edited by David Holmes

Original © Thomson Reuters Corporation

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