T-Mobile doesn’t often get bad press, but when it does, out of the blue the second largest wireless service provider in the U.S. announces a major event aimed at changing the media narrative and attracting even more new customers, as well as convincing existing customers to stay in a continuing effort to catch up with Verizon’s industry-leading numbers.
Of course, Magenta’s mysterious announcement may have nothing to do with the recent revelations about post-print merger job cuts, but in a way we’re actually hoping that’s why we’re only finding out today about a 5G-themed party scheduled for 8:30am PT (11:30am ET) on March 4.
That’s next Thursday, and the only other possible explanation for T-Mo’s delay in building buzz leading up to its “next big 5G-powered step” is that said “step” may not be as exciting or as groundbreaking as it sounds. Needless to say, that’s certainly not what we’re rooting for here, although we’d be lying if we told you we had any idea what exactly to expect in less than 48 hours from the time of this writing.
Even by its own secretive standards in the run-up to “Un-carrier” events, T-Mobile is being unusually cryptic, with only the presence of a “couple of very special guests” alongside CEO Mike Sievert and other executives at the online-only ceremony that will be streamed live here. The webcast link includes a countdown clock and the “unconventional” label, though we can’t say that this latest “hint” reveals much about what might be in the pipeline.
Of course, we (and a number of Redditors) have a number of theories, most of which have been fueled by T-Mo’s previous announcements and 2021 teasers. A few months back, for example, the “Un-carrier” highlighted two big goals for this year by confirming that it was working on Voice over 5G and 5G carrier aggregation breakthroughs.
The latter technology in particular should be of great interest to speed junkies across the country, as it is almost guaranteed to improve the operator’s already solid mid-band 5G download rates. This mid-band signal is also widely expected to continue to grow at a rapid pace this year, which is another potential talking point for Thursday.
At the same time, Magenta may well reveal much-needed improvements for one or both of the other 5G network components. We’re talking about the low-band layer, which is still not much faster than an old-fashioned 4G LTE signal, and the blazing-fast mmWave layer, which is not nearly as widespread as Verizon’s similar technology (called 5G Ultra Wideband).
Unfortunately, there is nothing left to do but wait for this “big 5G-driven step” to be made official. On the other hand, that wait will soon be over.
T-Mobile’s ‘next big 5G-powered step’ will officially go live on March 4