A new Financial Times report claims that Apple CEO Tim Cook and COO Jeff Williams ignored the design team’s objections to go ahead with a new reality headset mixed before the designers. think the technology is ready. That said, the report isn’t detailed enough to provide a nuanced picture of what’s going on within the company.
This is the picture she paints: A once influential industrial design team has lost representation due to the departure of executives and other factors that led the team to report to the company’s COO instead. because of a high-level design framework.
We have written extensively about the gradual departure of the famous design director Jony Ive, who was a close associate of former CEO Steve Jobs. In addition to Ive, Apple also lost Ive’s successor, Evans Hankey. When Hankey left, Apple management either decided not to appoint Hankey to the role or couldn’t, and the design team eventually reported to Jeff Williams, the company’s chief executive, according to a recent news release. here from Mark Gurman of Bloomberg, who has often accurately reported on Apple’s inner workings in the past.
Hankey’s departure led to a further departure from the design team. He also claims that at some point since the company began serious work on its mixed reality headset in 2016, members of the design team have tried to dissuade Cook and the hardware. remains of Apple’s leadership ‘forward until technology for a lighter, more convenient form factor for the device exists.
He said that Williams and Cook called them, believing it was time to move on with the first version of the device. Last year, The Information posted a similar story, but it specifically mentioned that Jony Ive was a particularly strong voice in favor of keeping the device in a compact, standalone form – a stark contrast. distinct from the device slated to ship this year, which some reports have claimed will come with a battery attached to a cord.