(Update: device named Micromax IN 1A) Micromax announces comeback in India; teases new ‘In’ phone launch

In this news, we discuss the (Update: device named Micromax IN 1A) Micromax announces comeback in India; teases new ‘In’ phone launch.

Indian smartphone maker Micromax is set to return to the home market with a new smartphone from the “ In ” series, the company said in a video teaser on Friday.

In a special message, Micromax co-founder Rahul Sharma said the company had lost ground to Chinese players and what happened on the Indochina border was terrible. The border deadlock and Prime Minister Narendra Modi’s appeal to Aatmanirbhar Bharat (Autonomous India) motivated the local business to come back and do something for India.

Update: Micromax IN 1A will be the name of the next device the company teased in today’s video. The information comes from tipster Abhishek Yadav, who also shared the Geekbench screenshot from the phone. As seen from the list, the Micromax IN 1A will be powered by the Mediatek Helio P35 chipset with 4 GB of RAM and will run on Android 10.

As for the Indian smartphone market landscape, before the arrival of Chinese smartphone companies like Xiaomi and Oppo, to name a few in India, the smartphone market back then was dominated by Korea. from South. Samsung and local businesses, including Micromax, Karbonn and Lava.

Fig: Market share of the top five smartphone brands in Q2 2014 in India (Source: IDC)

Xiaomi, currently India’s leading smartphone brand, entered the Indian market in July 2014 as Oppo entered in early 2014. Less than two years after entering the market, Xiaomi and Oppo ranked in the top five with market shares of 10.7% and 8.6% respectively, beating local companies like Micromax and Karbonn.

News Highlights:

  • In a special message, Micromax co-founder Rahul Sharma said the company had lost ground to Chinese players and what happened on the Indochina border was terrible. The border deadlock and Prime Minister Narendra Modi’s appeal to Aatmanirbhar Bharat (Autonomous India) motivated the local business to come back and do something for India.
  • (Update: device named Micromax IN 1A) Micromax announces its return to India; teases the launch of the new phone ‘In’

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