Utilizing Technology to Address the Shortage of Hotel Staff

Follow Bollyinside on Google News

Must Read

― Advertisement ―

The hotel industry is facing a staffing crisis due to the COVID pandemic, leading to a lack of qualified workers. Hoteliers need to explore all possible solutions to attract and retain qualified workers. The two primary levers hoteliers can pull to solve staffing issues are to increase productivity through technology and automation and hire and retain more people. Incorporating technology and automation in hotels not only reduces the workload on staff but also enhances the guest experience. Guest management systems (GMSs) provide hotels with a modern and efficient way to manage the guest journey, from pre-check-in to post-checkout.

As per the analysis by a recent article by Harman Singh Narula, Principal and Co-Founder of Canary Technologies, the hotel industry is currently facing a historic staffing crisis. The COVID pandemic sparked a wildfire of layoffs and resignations in the hospitality industry that led to a lack of qualified workers who could perform critical functions. Furthermore, non-manager wages have grown faster in the hotel industry than all other industries combined since 2019. And, somewhat ironically, the return of consumer travel since the end of COVID has actually compounded the problem. While occupancy is nearly back to pre-pandemic levels, employment is down 17 percent from 2019 levels, As per the analysis by the U.S. Bureau of Labor Statistics.

Hoteliers are facing some of the toughest labor market conditions that they’ve ever faced. To overcome this staffing crisis, hoteliers need to explore all possible solutions to attract and retain qualified workers. The two primary levers hoteliers can pull to solve staffing issues are to increase productivity through technology and automation, and hire and retain more people.

One of the ways to increase productivity is to automate tasks across a property. The hospitality industry has a ton of opportunities to embrace technology and automate tasks. For example, the airline industry has automated check-in and pre-ordering services on flights, as well as contactless in-flight payments. Banking automation has enabled remote deposits and digital payments. By incorporating technology and automation in hotels, not only does it reduce the workload on staff, but it also enhances the guest experience. Today, more than 70 percent of hotel guests say they prefer a contactless experience, with no need for handholding.

One of the tools that are already being adopted by today’s leading hospitality players is guest management systems (GMSs). GMSs provide hotels with a modern and efficient way to manage the guest journey, from pre-check-in to post-checkout. GMSs can automate many tasks, including check-in, room assignments, keyless room entry, and check-out. By automating these tasks, hotels can reduce the workload on staff and provide a more seamless guest experience.

Another tool that is being adopted by hotels is chatbots. Chatbots can be used to answer common guest questions, make reservations, and provide recommendations. By using chatbots, hotels can reduce the workload on staff and provide a more personalized guest experience.

In-room technology is another area where hotels can use technology to enhance the guest experience. Many hotels are now offering smart TVs that allow guests to stream their own content, order room service, and control the room temperature and lighting. By providing in-room technology, hotels can provide a more personalized guest experience and reduce the workload on staff.

To draw a conclusion, the hotel industry is facing a historic staffing crisis, and hoteliers need to explore all possible solutions to attract and retain qualified workers. One of the ways to increase productivity is to automate tasks across a property. The hospitality industry has a ton of opportunities to embrace technology and automate tasks. By incorporating technology and automation in hotels, not only does it reduce the workload on staff, but it also enhances the guest experience. Hotels that embrace technology will be better positioned to attract and retain qualified workers and provide a more personalized guest experience.

Read More

Latest Today