Xiaomi grabs smartphone marketshare in Q3 as Huawei wobbles: data

In this news, we discuss the Xiaomi grabs smartphone marketshare in Q3 as Huawei wobbles: data.

SHANGHAI / SINGAPORE (Reuters) – Chinese smartphone maker Xiaomi Corp took market share in China and Europe during the September quarter as the dominance of rival Huawei Technologies slipped due to U.S. sanctions, according to the U.S. market data.

Xiaomi took third place in the world ranking. It sold 47.1 million handsets in the third quarter, a 45% increase from the previous year, according to market research firm Canalys.

The global smartphone market contracted 1% year-over-year in July-September with shipments down to 348 million units, but was up 22% from the second quarter hit by the pandemic.

Samsung Electronics Co Ltd regained the top spot, helped by sales in India, where Chinese brands suffered from political tensions.

Huawei has slipped to second in the world, and Apple, which has only launched the new iPhone earlier this month, took fourth place in the September quarter.

Yet the iPhone The 11 was the best-selling phone of the quarter in China despite the lack of 5G technology, market research firm Counterpoint said Thursday.

the iPhone The 12-hour release schedule lowered Apple sales in Greater China by 29% in the September quarter, the company said Thursday. He expects to resume growth in China during the current quarter.

In China, Xiaomi was the only brand to see growth, according to Counterpoint, with sales up 8% year-over-year. The overall Chinese smartphone market continued to contract, with shipments falling 14%.

“Xiaomi has executed aggressively to seize Huawei shipments,” Canalys analyst Mo Jia said on Friday. In Europe, Huawei’s shipments fell by a quarter while Xiaomi’s jumped 88%, he said.

“Xiaomi took the risk of setting high production targets, but the move paid off when it was able to fill Q3 channels with high-volume devices, such as the Redmi 9 series.”

Huawei’s future is uncertain as restrictions placed on the company by the United States are limiting its supply of chips.

Richard Yu, CEO of Huawei’s consumer business, said the company would no longer be able to produce its high-end line of Kirin chipsets starting in September.

Reporting by Josh Horwitz and Sayantani Ghosh; Editing by Nick Tattersall and Stephen Coates

Original © Thomson Reuters Corporation

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