In this news, we discuss the Xiaomi says it has sold over 5 million TVs in India so far, has 22 per cent market share.
Xiaomi has announced that it has sold over 5 million TVs in India. The Chinese company entered the TV market in 2018 with its first Mi TV model to take on heavyweights like Samsung and Sony. It was then that the TV market went through a drastic change, like the way the smartphone industry changed. This all happened mainly because Xiaomi which now claims a 22% market share in the second quarter of 2020.
Mi TV comes with PatchWall UI, which is basically a custom skin loaded with an algorithm that organizes content for all platforms. Today Xiaomi sells a huge range of smart TVs in India, including the latest Horizon edition in 32 inch format. The company has also partnered with Netflix, Amazon, Hotstar to allow its Mi TV users to access streaming apps using its custom Android based skin.
Meanwhile, Xiaomi also faces tough competition in the end market. Rival Realme is aggressively launching new smart TV models with high-end features but with a low-cost sticker. OnePlus has also entered the budget segment with its Y series TVs, which will be up for grabs with a discount of Rs 1000 at the upcoming Flipkart Big Billion Days sale. Other competitors include Vu Televisions, Kodak, Thomson and Samsung, which are waging an uphill battle for Xiaomi in the TV market in India. Xiaomi, however, still manages to get a significant share with its Mi TV.
Commenting on the announcement, Eshwar Nilakantan, TV Category Manager at Mi India, said: “Mi India has been instrumental in building the smart TV market in India, providing the best hardware and software, at an unbelievably low cost. advantageous. With a solid understanding of what our consumers need, we’ve focused on providing consumers with an unmatched range of options that deliver experiences of engineering, technological prowess and content. The response received over the past 2 years means that Mi TVs are now an integral part of the lives of families and consumers and further consolidates Mi India’s leadership in the smart TV segment, with innovation occurring at a pace unprecedented. We look forward to enhancing our offerings with cutting edge technology and delivering flawless experiences. “
Xiaomi started selling its Mi TV models in India in 2018, but it hit the top in no time, thanks to the affordable prices of these TVs.
- Xiaomi announced that more than 5 million Mi TVs have been sold in India.
- As of the second quarter of 2020, Xiaomi had a 22% share of the TV market in India.
- Xiaomi entered the Indian TV space in 2018.