YouTube has started rolling out its new feature Shorts – it is a platform for short videos, made in portrait orientation, and is a clear attempt to curb TikTok and its growing influence online. The feature is already being used in the United States, and the global rollout is expected soon.
At the moment, Shorts is still in Beta, so not all US users will get it after an update to their app. The company is probably doing A/B testing, but given that YouTube has been working on Shorts for the past 12 months, the stable version of the feature should be just around the corner.
YouTube’s short videos were viewed more than 3.5 billion times when they were still in beta, so it’s no wonder that the short videos are now reaching more and more users. By comparison, TikTok reached 1 billion monthly active users and is likely to become the first platform to reach this milestone in such a short time.
We have included a link to APKMirror for those who want to sideload the latest version, although the fact that the feature also requires a server-side switch is no guarantee that you will get it.
YouTube finally rolls out Shorts – its response to TikTok