Vilfranc said she describes her store as a “high-end resale design gallery. Since I offer antiques, quality thrift pieces, some consignment and artisan placements, as well as interior styling and staging services, a resale design gallery would be the simplest and all inclusive term for all that we offer.” The building has been the site of several businesses, including the Wachusett Chamber of Commerce and Collins Artworks.
Vilfranc is a New York City native, raised in the historic neighborhood of Bedford Stuyvesant, Brooklyn. “We are continually building out the e-commerce arm of our store,” she said. Thrift Barn has been in existence and active online off and on for over two years now prior to opening the brick and mortar.
The business has an online store. “Admittedly, having a brick and mortar brings a lot of added responsibility and challenges with it, which any business owner can attest to. Nevertheless, it’s worth it to me in order to build the brand’s identity, as well as long lasting customer relationships,” Vilfranc said.
Since she was in New York at the time, she considered opening her first brick and mortar store there, in Brooklyn, but then she and her family relocated to Massachusetts. “A location here just seemed to be the more practical and obvious choice as a flagship store.” “The name came to me in a dream a number of years ago, at which time I was still residing in New York City,” she said. “I did some research and, at the time, only one other similarly named store existed with any online/web presence or information. They were actually located in the south and had just officially closed down their store and online presence. This was important to me because I wanted a unique, independent brand name and identity that wouldn’t infringe on any other pre-established businesses.”
“So while I recognize marketing and e-commerce as invaluable, as an interior stylist I can’t ignore the importance of allowing customers to see, smell, touch and experience the visual placement and potential of the decor, fashion and furniture pieces in a staged setting,” she said. “In short, people love to just come in and browse, be inspired by a beautiful space, and simply enjoy the experience of our store.” Her background is in digital marketing.
Vilfranc said she is enjoying having her store in downtown Clinton. “I compile themed collections of quality items I’ve personally curated for our customers to choose from, whether online and instore. I’m constantly sifting through the junk to get to the quality finds and discarded treasures people can appreciate,” she said. “I then share each piece’s story through staging or restoration to highlight its beauty that may have been overlooked or lost through circumstance and time.” Vilfranc said her stylist eye, and the pieces you can find there, make Thrift Barn unique.
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- Thrift Barn takes the designer’s eye to the resale gallery in downtown Clinton
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