Travel tech company Snowfall has expanded into the Australian managed travel sector by partnering with two TMCs to offer its new Junction One booking tool to clients. The platform uses technology first developed by PSNGR1, which Snowfall acquired last year. The deals were made with global TMC Traveltrust and MP Travel, which was acquired by the Gray Dawes Group in January. Snowfall CEO Stefan Cars said Australia was a “strategic growth market with significant potential”, and the platform was uniquely positioned to support stakeholders in the post-Covid market. Gray Dawes is working with Snowfall to provide the rebranded Junction One platform to clients.
Travel tech firm Snowfall has announced its expansion into the Australian managed travel sector with the signing of deals with two travel management companies (TMCs) to offer its new Junction One booking tool to clients. The platform uses technology first developed by PSNGR1 as its “backbone”, following Snowfall’s acquisition of the struggling company last year.
Global TMC Traveltrust, which launched operations in Australia earlier this year, and MP Travel, acquired by the Gray Dawes Group in January, are the two companies that have agreed to offer the platform to their clients.
Australia is seen as a “strategic growth market with significant potential” by Stefan Cars, CEO and founder of Snowfall. Business travel in the country rebounded to 90% of 2019 levels in 2022, and Cars believes that the Junction One platform is uniquely positioned to support stakeholders in the post-Covid market, providing a scalable of competitive advantage and enhanced revenue for agencies, while giving corporates and travellers greater choice, control and confidence.
Gray Dawes first started offering the PSNGR1 tool to its corporate customers in the UK last year and is now working with Snowfall to provide the rebranded Junction One platform to clients. Warren Dix, chief commercial officer at Gray Dawes, said: “We’re excited to be further deepening our relationship with Snowfall – we have ambitious plans and need similarly ambitious partners to support our local and global aspirations.”
The Junction One platform is designed to help TMCs and their clients save time and money by streamlining the booking process. It offers a range of features, including personalised travel options, real-time availability and pricing, and a dashboard that provides a single view of all bookings and expenses.
The platform also includes a range of tools to help TMCs manage their operations more efficiently, including automated workflows, customisable templates and reporting tools. This allows TMCs to focus on delivering a better service to their clients, rather than spending time on administrative tasks.
Snowfall’s expansion into the Australian market is part of a wider strategy to grow its business globally. The company has already established a presence in the UK, Europe and the US, and is now looking to expand into new markets, including Asia and the Middle East.
The travel industry has been hit hard by the Covid-19 pandemic, with many companies struggling to survive. However, Snowfall’s acquisition of PSNGR1 has enabled it to develop a platform that is ideally suited to the post-Covid market, where businesses and travellers are looking for greater flexibility, control and transparency when it comes to booking travel.
The Junction One platform is just one example of how technology is transforming the travel industry, making it easier and more efficient for businesses and travellers to book and manage their travel arrangements. As the industry continues to evolve, we can expect to see more innovative solutions like this emerge, helping to make travel safer, more affordable and more enjoyable for everyone.
By way of conclusion, Snowfall’s expansion into the Australian market is a positive development for the travel industry, providing TMCs and their clients with a powerful new tool to help them save time and money, while also improving the By way of conclusion travel experience.
