Hilton is launching a new extended-stay brand called “H3” targeting the “workforce travel market” for guests who book stays of 20 or more nights. The brand is aimed at lower midscale travellers and will offer apartment-style accommodations with a reliable and consistent foundation for long stays. The hotel giant said H3 is being created for the “vastly underserved group looking for apartment-style accommodations”. The new brand will feature an adaptable layout with four distinct areas for guests to rest, work, cook and refresh, bridging the gap between comfort and functionality. The H3 brand will also have outdoor patios with grills, a communal fire pit and comfortable seating.
this , Hilton has recently announced the launch of a new extended-stay brand called “H3”. The brand is designed to cater to the “workforce travel market” and specifically target guests who often book stays of 20 or more nights. The launch of H3 is the result of extensive research conducted by Hilton, which revealed that there is a vast underserved group looking for apartment-style accommodations.
H3 accommodations will be aimed at lower midscale travelers and will be designed to offer a “reliable and consistent foundation for the long stay”. The new brand is expected to provide a home base for those experiencing workforce relocations, military personnel, and traveling nurses who are seeking a reliable place that allows them to maintain their routines.
The H3 brand is expected to offer a range of signature features, including deliberate design and apartment-style accommodations. The product will reimagine core design elements from the ground up and deliver essential amenities in a warm, comfortable, yet modern way. The hotel’s inviting exterior will be designed to include warm wood tones and a modern farmhouse-inspired palette with light industrial touches. Outdoor patios for the H3 brand will be outfitted with grills, a communal fire pit, and comfortable seating.
Suites will feature an adaptable layout with four distinct areas for guests to rest, work, cook, and refresh, bridging the gap between comfort and functionality. There will also be ample storage space, efficient closet design, and movable, multi-purpose furniture designed to allow for seamlessly enjoying the space as both a place to work and rest. There will also be a fully equipped kitchen with a full-sized refrigerator, dishwasher, microwave, and two-burner stovetop.
H3 by Hilton Queen Guest Room (Photo Credit: Courtesy Hilton)
The H3 brand is expected to offer a range of apartment-style accommodations, including a fully equipped kitchen with a full-sized refrigerator, dishwasher, microwave, and two-burner stovetop. The suites will feature an adaptable layout with four distinct areas for guests to rest, work, cook, and refresh, bridging the gap between comfort and functionality. There will also be ample storage space, efficient closet design, and movable, multi-purpose furniture designed to allow for seamlessly enjoying the space as both a place to work and rest.
The Hive Lobby Area of H3 by Hilton (Photo Credit: Courtesy Hilton)
The H3 brand is expected to offer a range of signature features, including the Hive Lobby Area. The Hive Lobby Area is designed to be a communal space where guests can relax, work, or socialize. The area will feature comfortable seating, charging stations, and high-speed Wi-Fi. The lobby will also have a 24-hour market where guests can purchase snacks, drinks, and other essentials.
“We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton,” said Chris Nassetta, president and CEO, Hilton.
The launch of H3 is part of Hilton’s strategy to expand its portfolio and cater to the needs of different types of travelers. The hotel giant recently released solid Q1 results, indicating that it is well-positioned to weather the challenges posed by the pandemic and continue to grow its business.
Finally, the launch of H3 by Hilton is an exciting development for the hotel industry. The new brand is expected to cater to the needs of the workforce travel market and provide a reliable and consistent foundation for long stays. With its deliberate design, apartment-style accommodations, and signature features like the Hive Lobby Area, H3 is poised to become a popular choice for travelers seeking a home away from home.
