West Tenth App Encourages Women To Start Home Businesses, Not To Join MLMs

West Tenth App Encourages Women To Start Home Businesses, Not To Join MLMs

A new digital marketplace called West Tenth, now backed by $ 1.5 million in seed funding, wants to give women a platform to start and grow their home-based businesses. Through its mobile app, women can promote their business to other members of the local community, then respond to inquiries and requests. via the app’s integrated messaging platform, as well as finalize transactions via integrated payments.

The startup was co-founded by Lyn Johnson and Sara Sparhawk, who met when they both worked in finance. Johnson remained in finance, but Sparhawk then went to work at Amazon.

Johnson says her experience has given her a better understanding of women’s economic inequality in the United States, where they own only 32 cents for every dollar of financial assets men own. One of the main drivers of this is …

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