Why Decrypt created its own cryptocurrency for super readers

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The correlation of being a reader who becomes a consumer is well proven. Just as a cosmetics publisher could license its own line of lipsticks, a publisher covering the blockchain could offer its own cryptocurrency.

This logical progression of capitalizing on a reader’s interest is exactly the strategy Decrypt, a three-year editor covering cryptocurrency, is launching this year.

Decrypt encourages its users to read and interact with its content in exchange for the cryptocurrency post’s unique vision: its Utility Token (DCPT).

The publisher also capitalizes on the affinity of readers for games by transforming engagement into rewarded action. Users of the …

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