Wyoming Health Officials Use Ads to Promote COVID-19 Injections | Government and politics

Wyoming Health Officials Use Ads to Promote COVID-19 Injections |  Government and politics

Bloom said that with the huge volume of information released during the pandemic, the county health department needed outside help.

“We needed the ability to get information out quickly and to many platforms,” Bloom said. “We knew it would be too big a business for our staff doing normal duties, helping with COVID-19 testing, contact tracing, vaccination, etc. to add that.

Casper-based advertising agency Adbay has been the department’s spokesperson for coronavirus news for months, focusing first on promoting testing before making the recent pivot to vaccines. It’s been an all-terrain effort, a representative said, with videographers, graphic designers, editors and the web team all working closely with the health department. (The rep did not want to be named in this article, stressing that he wanted the focus to be on the health department.) Previous work in health care, including a …

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