Pardot vs Eloqua: which marketing automation software is best?

Salesforce, a top customer relationship management (CRM) company, made Pardot, which is an automation platform for marketing. It gives businesses a wide range of tools and features that can help them automate and streamline their marketing efforts. Marketers can use Pardot to create and run personalized marketing campaigns, track interactions with customers, find and nurture leads, and look at how well campaigns are doing.

With its integration features, Pardot makes it easy for the marketing and sales teams to keep their data in sync, which makes it easier for them to work together and be on the same page. On the other hand, Eloqua is a platform for automating marketing that was made by Oracle, a global technology company. Eloqua has a lot of features like Pardot that are meant to automate marketing processes and get customers more involved.

It lets businesses make personalized campaigns, keep track of how customers act and what they like, generate and manage leads, and measure how well campaigns work. Eloqua is known for its advanced targeting and audience segmentation features, which let marketers send messages that are highly relevant and customized to specific audience segments. The platform works with different CRM systems and has a set of tools for analytics and reporting that can help you learn more about how your campaigns are doing and improve your marketing strategies.

Pardot vs Eloqua: Pricing and Packages

Pardot based on the number of users and the set of features they want. Its pricing is usually based on a subscription model, and you can choose to pay monthly or annually. Prices for Pardot can change depending on how much automation you want and how many contacts you have. It’s best to get in touch with Salesforce, which owns Pardot, to find out specific pricing information and how to make your own packages.

Eloqua also bases its prices on a subscription model. Eloqua, on the other hand, often has enterprise-level pricing, which can be more expensive than Pardot. The price of Eloqua is usually based on how many contacts you have in your database and what features and services you want. Oracle, which is Eloqua’s parent company, can give you detailed pricing information based on your needs.

Pardot vs Eloqua Comparison Table

Both Pardot and Eloqua are well-known platforms for automating marketing. Salesforce’s Pardot has features that are easy to use, works well with Salesforce CRM, and is good for smaller businesses. On the other hand, Oracle’s Eloqua is designed for larger businesses. It has powerful features, advanced analytics, and a wide range of tools for managing marketing campaigns.

Parent CompanySalesforceOracle
User InterfaceIntuitive and user-friendlyCustomizable and feature-rich
Email MarketingDrag-and-drop email builderCustomizable email templates
Automation CapabilitiesLead nurturing, drip campaignsAdvanced segmentation and targeting
Reporting and AnalyticsStandard and customizable reportsPre-built reports and data visualization
CRM IntegrationSeamless integration with Salesforce CRMIntegration with multiple CRM systems
PricingSubscription-based pricing modelSubscription-based pricing model
Customer SupportKnowledge base, community, phone, and emailKnowledge base, community, phone, and email
Target IndustriesSmall to large businessesEnterprise-level organizations
ScalabilityScalable for growing businessesScalable for large enterprises
Official linkVisit WebsiteVisit Website

Pardot vs Eloqua: User Interface and Ease of Use

Pardot vs eloqua

The interface of Pardot is known for being easy to understand and use. It has a dashboard that looks nice and gives users a clear picture of their marketing campaigns, lead generation activities, and performance metrics. The interface for Pardot is made with the user in mind, which makes it easy for marketers to move around the platform and find the tools and features they need. Drag-and-drop is used to make email templates and landing pages on the platform, which makes the design process easier. Pardot also has customizable reporting and analytics, so users can easily keep an eye on how campaigns are doing and track key metrics.

Eloqua, on the other hand, has a user interface that is full of features and gives users a full set of marketing tools. Even though it might be harder to learn than Pardot, Eloqua’s interface is very flexible, so users can change it to fit their needs and preferences. Eloqua has a lot of templates, so users can make emails and landing pages that look good even if they don’t know much about design. The platform also has powerful workflow automation features that make it easy for users to create complex campaigns with many steps. Eloqua’s reporting and analytics tools give users detailed information about how their campaigns are doing, which helps them make decisions based on data.

Pardot vs Eloqua: Features

Pardot has an easy-to-use interface and a lot of features that are meant to help with lead generation and nurturing. It has powerful email marketing features that let users make personalized email campaigns, automate email sends, and track metrics about how people interact with their emails. Pardot is also great at scoring and grading leads, which lets users put leads in order of how likely they are to convert. The platform works well with Salesforce and makes it easy for data to move between the marketing and sales teams. Also, Pardot has powerful reporting and analytics tools that let users track campaign performance, measure return on investment, and make decisions based on data.

Email MarketingRobust email marketing capabilities, including automation and personalization features.Advanced email marketing tools with extensive segmentation options.
Lead GenerationLead scoring and grading, landing page creation, and forms.Advanced lead capture and management features, including progressive profiling.
CRM IntegrationSeamless integration with Salesforce CRM.Integrations with multiple CRM platforms, including Salesforce.
Marketing AutomationAutomated drip campaigns, lead nurturing, and behavior tracking.Comprehensive marketing automation capabilities.
Campaign ManagementPlanning, execution, and tracking of marketing campaigns.Advanced campaign management with A/B testing and multichannel capabilities.
Social Media MarketingSocial media monitoring, scheduling, and engagement features.Social media marketing tools and analytics.
Reporting and AnalyticsReal-time reporting and analytics on campaign performance.Robust reporting and analytics with customizable dashboards.
PersonalizationDynamic content and personalization features for tailored messaging.Extensive personalization options for targeted marketing campaigns.
Mobile MarketingMobile-responsive email templates and mobile tracking.Mobile marketing features, including SMS and push notifications.
Data ManagementLead database management and segmentation capabilities.Advanced data management, including data cleansing and enrichment.
Integration OptionsIntegration with various third-party tools and platforms.Extensive integrations with multiple marketing and sales tools.

On the other hand, Eloqua is known for its advanced targeting and segmentation features. It lets people make highly personalized campaigns based on how customers act, what they like, and where they live. Eloqua also has a full set of tools for managing leads, such as lead scoring, progressive profiling, and automated workflows for nurturing leads. The platform is great at multi-channel marketing because it lets users reach customers through email, social media, webinars, and more. The reporting and analytics features of Eloqua give users a deep understanding of how their campaigns are doing, which helps them improve their marketing strategies.

Pardot vs Eloqua: Marketing Automation Capabilities

Both Pardot and Eloqua have a lot of features that help automate and simplify marketing tasks. Users can set up automated workflows for email campaigns, lead scoring, and drip marketing with Pardot’s lead generation and nurturing tools. It also has tracking and integration with social media, which lets users keep an eye on prospects and talk to them through different channels. The best thing about Pardot is that it works so well with Salesforce and gives marketing and sales teams a single place to work together and coordinate their efforts.

Eloqua, on the other hand, is great at advanced targeting and segmentation. It lets people make highly customized campaigns based on how customers act, what they like, and who they are. The automation features of Eloqua let users make complex nurture programs, dynamic content, and campaigns that are based on triggers. The platform also has strong lead management features, such as lead scoring, progressive profiling, and real-time alerts for sales teams.

Pardot vs Eloqua: Integration capabilities

ardot and Eloqua both have different ways to connect them to make workflows and data synchronization easier. Since Pardot is part of the Salesforce ecosystem, it works well with Salesforce CRM. This makes it easy for data to move between the marketing and sales teams. Through its large AppExchange marketplace, Pardot can also connect to other popular CRM systems and third-party applications.

In the same way, Eloqua can work with different CRM platforms, such as Oracle CRM, Salesforce, and Microsoft Dynamics. It can also be connected to other applications, such as content management systems, social media platforms, and analytics tools, through integration. Eloqua’s integration features are made to make sure that marketing teams can see all of their customers’ data at once and use it effectively in their campaigns.

Pardot vs Eloqua: Reporting and Analytics

With Pardot’s reporting and analytics tools, marketers can track and measure how well their campaigns are doing. The platform has standard reports that include important metrics like the number of emails opened, the number of links clicked, the number of forms filled out, and the number of sales made. Users can also make custom reports in Pardot to look at specific data points and get insights that fit their needs. Also, Pardot’s integration with Salesforce CRM makes it possible for users to get full reports and analytics on their marketing and sales activities.

Eloqua has powerful reporting and analytics tools that can give you a deep understanding of how your campaigns are doing. The platform has a number of pre-built reports and dashboards that cover different metrics, such as email performance, website tracking, lead sources, and campaign attribution. The reporting features of Eloqua let users dig deeper into data, apply filters, and make visualizations to better understand how their marketing efforts are working. Eloqua also works with Oracle’s Business Intelligence tools, which means that users can do advanced data analysis and make their own reports.

Pardot vs Eloqua: Customer Support and Training

Pardot has many ways to help customers, such as a large knowledge base with documentation, guides, and best practices. Users can use this helpful resource to find answers to frequently asked questions and learn how to use Pardot’s features in the best way possible. Pardot also offers phone and email support for technical questions and problems, so users can talk to the support team directly to get help. As the company that owns Pardot, Salesforce also offers a lively online community where Pardot users can connect, share ideas, and ask for help from other Pardot users.

Customer SupportPardotEloqua
Support ChannelsPhone, Email, Live Chat, Community, Knowledge BasePhone, Email, Live Chat, Community, Knowledge Base
AvailabilityMonday-Friday, 9 am – 5 pm (local time)24/7
Support TiersStandard, Premier, Premier PlusBasic, Standard, Enterprise, Enterprise Plus
Response TimeVaries based on support tier and severityVaries based on support tier and severity
Support DocumentationExtensive knowledge base and documentationComprehensive knowledge base and documentation
Training ResourcesWebinars, online courses, user guidesWebinars, online courses, user guides
CommunityActive online community for discussions and troubleshootingActive online community for discussions and troubleshooting
Integration SupportAssistance with integration and setupAssistance with integration and setup
Technical SupportTroubleshooting, bug fixes, platform assistanceTroubleshooting, bug fixes, platform assistance
Account ManagerAssigned account manager for Premier and Premier Plus tiersAssigned account manager for Enterprise and Enterprise Plus tiers

Eloqua also has customer service and training tools to make sure that users have a good time with the platform. Eloqua has a knowledge base with documentation, user guides, and tutorials to help people figure out how to use its features and get the most out of them. The platform has phone and email support for technical questions, as well as a customer success team that can offer personalized help and guidance. Eloqua also puts on training programs, webinars, and workshops to help users learn more and get better at what they do.

Pardot vs Eloqua: Email Marketing

Pardot vs eloqua

Pardot has a full set of tools for making and managing email marketing campaigns. Users can use Pardot’s easy-to-use email builder, which has drag-and-drop features and customizable templates, to make emails that look good without having to know a lot about coding. Pardot also lets users add personal touches to emails by letting them dynamically add information about the recipient. Also, the platform has advanced automation features that let users set up email workflows that run automatically based on triggers and conditions.

Lead nurturing sequences, drip campaigns, and autoresponders are all examples of automation features that can be used with Pardot. Eloqua also has a full set of features for email marketing. The platform has a lot of customizable email templates that users can use to make emails that look good. Eloqua’s email builder gives users a lot of options for design and layout, so they can make email campaigns that are both interesting and effective.

The platform allows for personalization and dynamic content, so users can make emails for different people based on their preferences, actions, or demographics. Eloqua’s automation features make it possible to make email workflows and nurturing campaigns with many steps. The platform also has advanced options for segmenting and targeting, so users can send emails that are highly relevant and personalized to specific groups of audience members.

Pardot: Pros and Cons


  • User-friendly interface
  • Seamless integration with Salesforce CRM
  • Robust lead generation and nurturing capabilities
  • Strong email marketing features
  • Comprehensive reporting and analytics tools


  • Pricing may be higher compared to some competitors
  • Customization options may be limited in certain areas

Eloqua: Pros and Cons


  • Advanced targeting and segmentation capabilities
  • Customizable interface and workflow automation
  • Powerful lead management features
  • Extensive integration options
  • Robust reporting and analytics capabilities


  • Steeper learning curve for beginners
  • Pricing tends to be higher, especially for smaller businesses
  • Limited support for smaller CRM systems

Pardot vs Eloqua: which one should you consider?

Both Pardot and Eloqua are powerful marketing automation platforms that offer a variety of tools to make marketing easier and more effective. Pardot stands out because of how easy it is to use, how well it works with Salesforce, and how well it can generate leads. Eloqua, on the other hand, is great at advanced targeting and segmentation, offering a lot of ways to customize it and detailed reporting and analytics.

The choice between Pardot and Eloqua comes down to what your business needs, your budget, and how much automation and personalization you want. It’s a good idea to compare each platform’s specific features, integration options, pricing, and support options so you can make a decision that fits your organization’s goals and needs.


What is better than Pardot?

HubSpot’s CRM and Marketing HubTM can be customized in terms of price and features, making it the best choice for small and medium-sized businesses. HubSpot is also the best choice if you want a CRM and marketing automation solution all in one, since Pardot/MCAE doesn’t have a CRM built in.

What is Pardot called now?

The new name for Pardot is Marketing Cloud Account Engagement. This is part of Salesforce’s plan to make its marketing products work better together. Even though the names make sense from a business point of view, that doesn’t mean that Pardot will join Marketing Cloud.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


Please enter your comment!
Please enter your name here

Related Articles

Best Telemedicine Software: for your healthcare practice

Telemedicine software has transformed my healthcare visits. It's fantastic for patients and doctors since they can obtain aid quickly. I...
Read more
I love microlearning Platforms in today's fast-paced world. Short, focused teachings that engage me are key. Microlearning platforms are great...
Think of a notebook on your computer or tablet that can be changed to fit whatever you want to write...
As of late, Homeschool Apps has gained a lot of popularity, which means that an increasing number of...
From what I've seen, HelpDesk software is essential for modern businesses to run easily. It's especially useful for improving customer...
For all of our important pictures, stories, and drawings, Google Drive is like a big toy box. But sometimes the...