What isABC analysis (Pareto analysis)

The ABC analysis method categorizes products into A, B, and C groups based on their value contribution, in line with the Pareto principle. A products typically provide the most value, followed by B products, and then a large number of C products that make up the majority. Most companies rely heavily on a few key products to generate revenue.

ABC Analysis: Understanding Your Product Portfolio

Are you struggling to keep up with managing a large number of products in your business? Have you ever wondered which products are the most profitable for your company? If so, ABC analysis could be the answer you’ve been looking for.

What is ABC Analysis?

ABC analysis is a system for classifying products based on their level of importance to a business. The system is based on Pareto’s 80/20 rule, which suggests that 80% of the value comes from 20% of the products. With that in mind, ABC analysis determines the 20% of commodities that provide around 80% of the value.

How Does It Work?

The ABC analysis categorizes products into three groups:

Group A: High-priority items

These are products that bring in the most revenue for the company. Typically, they make up only a small percentage of the total product portfolio. An example of this might be a luxury product or a high-tech gadget that is in high demand.

Group B: Medium-priority items

These are products that are important to the business but do not generate as much revenue as Group A products. They may make up a larger percentage of the product portfolio, but still not as much as Group C products. An example could be a mid-range product that has a consistent level of demand.

Group C: Low-priority items

These are products that have low demand or generate low revenue for the company. They make up the majority of the product portfolio but are not as important as Group A or Group B products. An example could be an outdated or seasonal product that is no longer popular.

What Are the Benefits of ABC Analysis?

There are several benefits of using ABC analysis to manage your product portfolio:

– Helps you identify the most profitable products: By focusing on the A group, you can see which products generate the most revenue and invest more resources in them.
– Enables you to prioritize: With a clear understanding of the importance of each item in your product portfolio, you can allocate resources more effectively.
– Helps you identify any inventory issues: You may discover that certain items in the C group are taking up valuable resources without generating enough revenue. This can prompt you to evaluate the inventory levels of each product and adjust accordingly.
– Provides insights into customer behavior: Through analyzing each product’s performance, you can identify patterns in your customer’s behavior, such as which products are most popular and why they buy them.


Q: How often should I conduct an ABC analysis?
A: It depends on your business’s needs, but it’s recommended to conduct an analysis every six months to a year to ensure that you’re staying up-to-date with your product portfolio.

Q: Can I use ABC analysis for services?
A: Yes, you can apply ABC analysis to service-based businesses as well. Instead of products, you would categorize your services into high-priority, medium-priority, and low-priority groups.

Q: Do I need special software to conduct an ABC analysis?
A: No, you can use a simple spreadsheet to categorize your products or services into their respective groups.

In The essence of the matter, ABC analysis is a valuable tool for managing your product portfolio. It enables you to identify the most profitable products, prioritize effectively, and make informed decisions about your business. By conducting an analysis periodically, you can ensure that you’re running your business as efficiently as possible.

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