An ad banner, or web banner, is a visual advertising method that is embedded on a website or online media object. It is a form of online advertising that appears as a rectangular graphic ad that stretches horizontally or vertically across the top, bottom, or side of a webpage. It usually contains images rather than texts and redirects to an external website when clicked.
Types of Banner Ads and How They Are Sold
Banner ads come in various shapes and sizes, such as square ads, leaderboard ads, skyscraper ads, and traditional horizontal banners. The standard dimensions for a horizontal banner ad are 468 x 60 pixels. Banner ads are sold either by the individual website owner or by ad networks, and the cost is based on the number of impressions or the CPM.
History of Banner Advertising and Its Development
Banner advertising was one of the earliest forms of internet advertising that emerged in 1994 and has since undergone significant changes. Today, programmatic bidding technology is used for purchasing banner ads, which enables approved companies to bid on ad space as soon as the ad is loaded, making ad placement much more efficient.
- What is the standard size of a horizontal banner ad?
- The standard size of a horizontal banner ad is 468 x 60 pixels.
- What is programmatic bidding technology?
- Programmatic bidding technology is used for purchasing banner ads. It allows approved companies to bid on ad space as soon as the ad is loaded, making ad placement much more efficient.
Ad banners are a popular form of online advertising that can assist companies to increase their reach and attract more customers. By using visually appealing graphics and images, businesses can create a connection with their target audience and lead them to their website or product.