Below the fold is a term used in web design referring to the section of a web page that a user must scroll down to see. The origin of the term comes from newspapers where it referred to content beneath the middle fold of a physical newspaper page that could not be seen while on newsstands. However, in digital marketing, the fold is the point where the page ends before one must scroll further.
While content placed below the fold is not necessarily less important, it may not be as urgent as what is placed on top of the fold. In website design, this space is crucial for placing call-to-action buttons, additional information, or creating a balance of text and images. It is important to consider the fold when creating digital marketing strategies to optimize website content and effectively plan where to place call-to-action buttons for engagement.
FAQs about Below the Fold
What is the origin of the term “below the fold”?
The term “below the fold” originated in the newspaper industry where it referred to content beneath the middle fold of a physical newspaper page that could not be seen while on newsstands.
How does “below the fold” apply to digital marketing?
In digital marketing, the fold refers to the point where the webpage ends before the viewer must scroll further. Content placed below the fold may not be as urgent as content placed above it, but it is still important and can include call-to-action buttons or additional information.
What should be considered when creating digital marketing strategies related to the fold?
When creating digital marketing strategies, it is important to consider the fold to optimize website content and place call-to-action buttons for maximum engagement.
Final Thoughts
Understanding the concept of below the fold is crucial for website designers and digital marketers. While it originated in the newspaper industry, its significance has transitioned to the digital world, where considering the “fold” can be the difference between effective or ineffective engagement with your audience.
